We all have our own story of how we have come to understand UX. I guess its difficult to come to a mutual understanding of what exactly it is now, especially with the pace design is evolving. Many are under the impression UX is strictly limit to digital products whereas Industrial Designers like me want to make the most of digital, physical and sensory experiences whenever is possible. I think as it continues to evolve this is the direction UX design will eventually move in. But straight to my point anyway.
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