When 2017 is almost over it’s time to look ahead and predict how the digital experience will evolve over the next 12 months.
In this article, I’ll overview the most significant changes in the digital world which we saw during 2017 and the trends we should be aware of to stay ahead of the curve in design and development in 2018.
https://uxplanet.org/the-state-of-ux-for-2018-4b2ea908c837/
Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
As UX designers, we must not only shape experiences, but also shape the organizations that deliver them.
If we want to have a sustained impact, we need to evolve how we work. These are words from Markus Grupp in Vancouver UX award 2017. He brought up an important point which validates my mental model of how UX should make impact. At the end of the day, it doesn’t matter how good you designed an experience, if your organization does not have the ability to deliver it, you haven’t actually designed, you just doodled.
https://uxplanet.org/but-good-ux-design-is-not-enough-now-comes-the-hard-part-6392e92f3cb1/
The main mistake of startups is that they’re doing design!’ — that could be the whole article, however unpractical that may sound. Nevertheless, if you are dead set on doing design in you startup, this article will help you avoid common mistakes while trying to establish a business. Most important mistakes come first, from the standpoint of formulating a startup idea.
https://uxplanet.org/5-design-mistakes-any-startup-can-make-and-how-to-avoid-them-e694a3b7a1fe/
Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
http://businesssecurity.today/news/businesses-need-balance-user-experience-privacy-security/
Many of us take the personalised content provided by the likes of Amazon, Facebook and online supermarkets for granted. They’re constantly using data - in key moments - to create more meaningful, relevant experiences.
But we find that lots of marketers think it takes an Amazon sized marketing budget to take advantage of digital personalisation. This simply isn’t true...
https://www.truedigital.co.uk/articles/optimising-user-experience/
The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out this infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye. Check it out!
https://mopinion.com/a-closer-look-at-holiday-feedback-volumes/
Last year, there were more cars than phones connected to cell service.
With smartphone penetration in the United States already standing at 84%, the market has been practically exhausted. Connected cars, on the other hand, have a lot of room to grow. According to a market study from Statista, the penetration rate of connected cars in 2017 is 12%.
Continued connected car adoption will hinge on two main factors. The first is how connected cars integrate with third-party apps, which was discussed in part one of this blog series.
https://www.applause.com/blog/closing-the-distance-between-design-intent-and-user-experience/
We explain the principles of user experience design and how to make sure you offer the best experience for your users.
User-experience design, or UX design as it's become known, refers to the development of systems, resources and processes to make them as user-friendly as possible....
http://www.itpro.co.uk/development/30055/what-is-user-experience-design/
Are businesses willing to place UX design in a leadership role?
That depends on our ability as UX design leaders to clearly articulate the impact design has on business. In order for UX leaders to succeed in this environment we must first come to terms with the fact that design is not the center of the corporate universe. This is why it’s integral to educate the C-suite on it’s importance in order to ensure that UX and design are recognized as key pillars of business success and overall strategy. So, how do we do this?
We can gain a seat at the table if we are willing to peel off layers of UX-jargon and design-speak in order to clearly communicate the problems we solve for the business using the language of the organization. Here are some key approaches that will help UX design leaders get involved in the business conversation and earn a seat at the table.
https://www.userzoom.com/selling-ux-internally/rise-of-user-experience-leadership-business-embraces-ux-design/
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