As UX designers, we must not only shape experiences, but also shape the organizations that deliver them.
If we want to have a sustained impact, we need to evolve how we work. These are words from Markus Grupp in Vancouver UX award 2017. He brought up an important point which validates my mental model of how UX should make impact. At the end of the day, it doesnt matter how good you designed an experience, if your organization does not have the ability to deliver it, you havent actually designed, you just doodled.
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