tjeerdtraats: user-experience*

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  1. What man wouldn’t want to wear a pink bunny onesie?

    You know! The kind 9-year-old Ralphie got from his aunt in ‘A Christmas Story,’ and then — mortified — had to don for the family.

    Kohl’s sells them in its men’s section, along with Chewbacca, Elf, gorilla and shark onesies, and other white elephant specials.

    Making shopping fun and an experience instead of a chore is part of brick-and-mortar retail’s answer to the rise of online shopping, said Barbara Kahn, professor of marketing, Wharton School, University of Pennsylvania.
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  2. In NYC, smart city initiatives are all about the area's citizens, residents and tourists, with user experience a key consideration for success.

    Across the city's five boroughs, New York agencies are exploring innovative approaches to building a smarter, more equitable and responsive city. The objective is to make New York City the most innovative and tech-friendly city in the world.
    Tags: , , by tjeerdtraats (2017-11-22)
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  3. User experience (UX) is arguably the most important component of a website or app.

    Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand.
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  4. Whether or not you’re a website designer, possessing a comprehensive understanding of user experience (UX) is paramount. Strong UX directly correlates to better business. In fact, putting emphasis on UX from the get-go increases everything from customer retention, conversions and market share. And what’s better than that?

    But to really reap the benefits, business owners, online marketers and content creators should learn what constitutes UX and how to speak the language to get the most bang for their buck.
    Tags: , , by tjeerdtraats (2017-11-22)
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  5. If we look back through history, many of the greatest technological innovations have necessitated change – especially among businesses. Take the internet, for example. The World Wide Web went live a little over twenty-five years ago and took the business world by storm. Andy Grove, the chairman of Intel even said, ‘In five years time, all companies will be Internet companies, or they won’t be companies at all’.
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  6. One of the fables that floats around UX teams is that of the US space program and its quest for a pen that could be used in anti-gravity.

    They reportedly spent million dollars developing a high-tech writing utensil with ink that remained solid until the flow of writing and a pressurized chamber that made it useful upside-down. The Russian cosmonauts, however, simply brought pencils.

    Though this story isn’t wholly true, it shines light on the necessity of understanding the larger picture. The space pen did make it into orbit and was a privately-funded accomplishment in engineering...
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  7. Blockchain will have a massive impact on banking, digital identity, smart contracts, digital voting, and decentralized notary. So what does this mean for designers?
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  8. Human face is a very powerful tool in designer’s toolbox. The influence that a face can have on people is surprising. However, all too often, we ignore this tool when designing our products. We simply forget to consider what the human face is capable of doing.

    Let’s take a look at some of the ways designers can use human faces to improve UX.
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  9. This is an extremely hot topic right now. How do you balance digital ad revenue and user experience if you’re a digital publisher or website owner? At a recent event, some of the largest publishers on the planet recently circled this issue as their core challenge right now. So, what is the formula for balancing these two key site elements?
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  10. Today, website users are bombarded with all sorts of content and information, from cat videos to the latest news scandal. With all of this competition, it can be difficult to cut through the clutter and get your marketing messages across to your target audience. Indeed, generating and holding user attention online is one of the biggest challenges marketers face. Learning how to focus user attention on the right information is therefore critical to the success of your marketing initiatives.

    In this article, I’ll share six of the most effective tactics for capturing and holding your users’ attention.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.