As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to see how pervasive this is.
The room booking module could drive a small degree of traffic away from the conventional meta-search placements. The price trends overview could provide a lot of important information for leisure travelers who can easily adjust their check in/out date. The other locations portion could be incredibly valuable for hotels that have high brand loyalty or great loyalty rewards. The questions and answers portion is a great tool for upper funnel consumers that are still in the early stages of their trip planning. Lets look at these additions in more detail:
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