Last year, there were more cars than phones connected to cell service.
With smartphone penetration in the United States already standing at 84%, the market has been practically exhausted. Connected cars, on the other hand, have a lot of room to grow. According to a market study from Statista, the penetration rate of connected cars in 2017 is 12%.
Continued connected car adoption will hinge on two main factors. The first is how connected cars integrate with third-party apps, which was discussed in part one of this blog series.
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