An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
http://customerthink.com/user-feedback-management-and-app-store-ratings/
User experience (or UX) is a term developers use to describe how your customers interact with your software.
I’m sure you’ve used a website or an app before and been bamboozled or frustrated – this is an example of bad UX. Conversely, as well as simply delivering functionality to your users, good UX will go that extra step to make your software a delight to use.
https://www.cio.co.nz/article/641348/user-experience-just-pretty-fluff/
Is your user experience leaving money on the table? Take a fresh look at your digital strategy and leverage these opportunities to simplify UX for greater ROI.
https://www.inc.com/amy-buckner-chowdhry/4-ways-to-simplify-your-user-experience-for-greater-returns.html/
The color green is relaxing, red is passionate, and blue is tranquil. We all know that colors can affect our mood, but it turns out that color can also affect our decision making.
A team at Salesforce dedicated to its Analytics product recently conducted user research to find out if color influences how quickly and accurately we make decisions.
Here’s what they found:
https://www.invisionapp.com/blog/color-user-experience/
Increased ownership of personal mobile devices and unfettered Internet access has given rise to a new breed of consumers - arguably some of the most informed yet impatient in history.
Businesses seeking to meaningfully engage audiences and elevate themselves from the constant chatter of 24/7 news feeds and notification cycles have increasingly found themselves engaging and exploring the applications of User Experience (UX) design to enhance business growth. UX refers to a person's experience with a digital product or service.
Some hard-won bits of wisdom private investment platform Fundnel has learnt from experience include....
https://www.tnp.sg/news/views/great-digital-user-experience-key-winning-and-keeping-customers/
With mobile-first indexing recently being rolled out, it’s out with the old and in with the new. Here’s how you can up your mobile user engagement in 8 easy steps.
https://edgylabs.com/8-ways-to-increase-mobile-engagement/
As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.
In reviewing several recently announced banking and fintech partnerships, it becomes clear that addressing the consumer experience is a core motivating factor. Certainly the strategic rationale for collaboration is much broader: financial institutions pursuing revenue synergies, market expansion, or even access to innovation from partnerships. However, in today’s digital-first world, user experience is increasingly guiding collaboration decisions as much as individual product, market, or growth considerations.
https://thefinancialbrand.com/72411/banking-fintech-partnership-cx-experience-trends/
There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating them and will try to commercialize. Most of those products fail and that happens pretty often. The reason behind it is because those products are not designed to fit the actual needs of the potential customers.
https://www.forbesmiddleeast.com/en/how-to-design-a-perfect-user-experience/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the collection of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
What we now consider key-concepts, such as User Experience (UX) and User Interface (UI), were yet a mirage and all websites looked like a multiplayer version of Notepad.
Fortunately, technology evolved and so did web-design. Visually speaking, everyone wants to lead the race, providing top-notch websites with astonishing interfaces. However, concerning user experience, there's still a lot of room for improvement.
We’ve seen before how good UX can – and will – be determinant in some markets, but here I’ll look at it from the other side. What exactly does bad UX look like and how are we affected by it?
https://www.imaginarycloud.com/blog/high-end-ux-design-fails/
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