How High-End Companies Fail In UX Design

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  1. What we now consider key-concepts, such as User Experience (UX) and User Interface (UI), were yet a mirage and all websites looked like a multiplayer version of Notepad. Fortunately, technology evolved and so did web-design. Visually speaking, everyone wants to lead the race, providing top-notch websites with astonishing interfaces. However, concerning user experience, there's still a lot of room for improvement. Weve seen before how good UX can and will be determinant in some markets, but here Ill look at it from the other side. What exactly does bad UX look like and how are we affected by it?
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