By now, you’ve heard about the importance of both UX (user experience) and CX (customer experience) when it comes to a company’s survival. While that’s true, a lot is still unclear about which is actually more important to prioritize.
The answer? Both.
UX is reflective on the usability of a company’s website, whereas CX focuses on customer interactions and meeting overall expectations. The UX of an airline company, for example, would relate to the usability of the mobile app interface and website: how easy it is to purchase flight tickets, access flight information, download a boarding pass, etc.
https://www.martechadvisor.com/articles/ux-and-cro/cx-vs-ux-is-one-more-important-than-the-other/
Restaurant reservation service OpenTable aims to create an amazing dining experience for its millions of users.
Sift Science enabled OpenTable to scale a highly successful digital gift cards program without increasing risk.
Read the case study to learn how to:
+ Limit manual review;
+ Move from a manual fraud-prevention process to an automated one;
+ Reduce user friction and enhance UX by streamlining processes.
https://www.bankinfosecurity.com/whitepapers/case-study-enhancing-user-experience-while-mitigating-risk-w-4405/
UI/UX designers are in growing demand in today’s tech heavy world. And they should be! User interface and user experience is everything your audience sees and engages with on a digital platform, so it’s pretty important. A digital experience is absolutely nothing without design, and a bad design can ruin everything.
http://www.boostlabs.com/ui-ux-is-everything-you-need/
A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.
Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
We began researching ecommerce websites back in the year 2000, during the dot-com bubble. Since then, we have continued to research ecommerce usability and the customer experience.
For the fourth edition of our Ecommerce User Experience report series, a team of 7 NN/g researchers conducted a large-scale, lab-based usability study including 63 defined test activities across 49 unique business-to-consumer (B2C) ecommerce websites. A total of 16 users participated, and each was given a subset of the 63 test tasks. In addition to this large, lab-based study, researchers also conducted many smaller, more targeted research studies in order to update and evolve each of the 11 topical ecommerce reports included in the Ecommerce User Experience report series.
https://www.nngroup.com/articles/ecommerce-expectations/
We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be privy to? Are these people just using slang to look cool?
Well, ok probably yes to the latter, but a determinate NO to the rest. Read on to learn what these terms mean, which jobs are better paid, and how to become a UX designer or UI designer.
https://careerfoundry.com/en/blog/ux-design/the-difference-between-ux-and-ui-design-a-laymans-guide/
Voice is the new, primary interaction for most modern devices. Smart speakers like Amazon Echo and Google Home allow you to interact entirely with voice commands. Even most smartphones include a virtual assistant option, affording you hands-free and voice-enabled controls.
The shift to voice-controlled devices presents a new series of UX and design philosophies that require a general understanding of natural language and communication. It is comparable to how mobile touchscreens and touch interfaces transformed UX design. The difference, of course, is that voice interactions are much more hands-off.
https://www.besttechie.com/the-new-ux-voice-ar-and-an-evolutionary-customer-experience/
User experience – notably poor user experience – has been a hot topic in recent months with the much-publicized launch of HealthCare.gov and its subsequent issues. User experience is a part of the design process that you don’t hear about unless something goes wrong. But it is something that should be an integral part of the design process, from early concepts to the final product.
So with this renewed – and very public – discussion about user experience, why does it matter to designers?
https://www.ceros.com/originals/why-does-user-experience-matter/
rganizations often struggle to tap into the expertise and experiences of employees. It’s often easier to hire external ‘experts’ than to build on the mountains of local knowledge that already exists. The User Experience Fishbowl is one of 33 Liberating Structures by Henri Leipmanowicz and Keith McCandless that is ideally suited for unleashing this kind of local wisdom, to identify patterns and to build on them.
https://www.business2community.com/strategy/unleash-local-know-how-with-a-user-experience-fishbowl-02069411/
Hackathons are a staple of tech culture. They’re synonymous with digital innovation and a playground for exploring possibilities.
The premise of a hackathon is to pull eager engineers, product managers, user-experience specialists and anyone else with a vested interest in product development into a confined space for a set period of time (typically 24 to 48 hours) and have them creatively use design and technology to "hack together" at a new idea or a solution to a customer problem.
While hackathons are best known for being a breeding ground for tech startups, they can also be catalysts for larger organizations looking to accelerate innovation.
https://www.forbes.com/sites/forbestechcouncil/2018/06/07/how-to-accelerate-customer-innovation-through-internal-hackathons/#190712cc21a7/
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