By now, youve heard about the importance of both UX (user experience) and CX (customer experience) when it comes to a companys survival. While thats true, a lot is still unclear about which is actually more important to prioritize.
The answer? Both.
UX is reflective on the usability of a companys website, whereas CX focuses on customer interactions and meeting overall expectations. The UX of an airline company, for example, would relate to the usability of the mobile app interface and website: how easy it is to purchase flight tickets, access flight information, download a boarding pass, etc.
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