eringilliam

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  1. When your reviewing your company’s user experience and the role it plays in your organization, it’s easy to note what needs to change. Poor design, outdated content, poor engagement. But what are things you should look for or look into improving?

    In our experience helping companies improve their UX design, we have noticed common threads in what a great user experience should look like.

    The first step of defining a good user experience is outlining what your goals are for your organization. Your user experience needs to line up with your overall learning strategy.
    https://www.bluewaterlearning.com/sharkbites-cornerstoneondemand/what-a-great-user-experience-looks-like-for-your-lms/
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  2. One of the most important steps in the Design Thinking process that is often employed as standard practice in UX design is to define the users’ problems. This means being able to clearly identify and articulate problems in the user experience so that you can later begin the process of ideating (i.e., generating great ideas on how to solve them). Task Analysis is a simple exercise that UX designers can undertake during the definition of a problem, which can help not just in identifying where opportunities to improve the user experience exist but also to generate some preliminary ideas as to how you might approach these challenges. Let’s find out how.
    https://www.interaction-design.org/literature/article/task-analysis-a-ux-designer-s-best-friend/
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  3. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
    https://mopinion.com/online-feedback-ecommerce-managers/
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  4. "So how do you design experiences that enable users to complete tasks whenever, wherever? This is where omnichannel user experience takes center stage. Omnichannel UX not only allows users to connect to brands across multiple channels, it also enables them to act on their product or service triggers and makes each interaction more intuitive and effortless.

    Today’s post looks at what we really mean by omnichannel UX, why your brand needs it and how you can design an omnichannel experience that puts users at the center of your design with Justinmind."
    https://www.justinmind.com/blog/how-to-design-an-omnichannel-user-experience/
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  5. Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed. One often overlooked part of search SEO is user experience (UX). Too often, businesses forget that part of keeping a prospect on their website is to make the experience easy for customers to avoid an increase in bounce and decline in traffic.

    Let’s take a look at five ways to improve your UX and SEO.
    http://www.bandt.com.au/newsletter/five-top-tips-improve-ux-seo/
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  6. The possibilities that are coming to light with every new technology are beyond what we could have ever thought of. The technology of Voice User Interface is the current trend that is taking the market by a storm. It is not only indulging us in using smart devices more but is becoming a part of our daily lives entirely.

    There are a lot of things inculcated in the concept of VUI. In this blog, we have covered every aspect of Voice User Interface, its opportunities and the challenges that come with it!
    https://customerthink.com/an-insight-into-the-world-of-voice-user-interface-design/
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  7. Government technology’s passion is helping spread best practices and spurring innovation in the public sector. The Texas Digital Government Summit is designed to do just that. You can expect the Summit to continue its long tradition of compelling keynote speakers and thought-provoking educational sessions addressing the most important topics we face as technology leaders in government.

    Like their counterparts in private business, government agencies are undergoing digital transformation, whether they’re ready for it or not. Government employees want the advantages of a digital workplace, but not at the expense of customer service and experience. For any agency that prioritizes user experience, the Texas Digital Government Summit is a must-attend event.
    https://enterprisematters.blogs.xerox.com/2018/05/22/how-governments-deliver-positive-digital-user-experience/#.Wwu3FEiFPIU/
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  8. It may come as a surprise to many of you how much effort is put into developing mobile apps nowadays. And why all the effort? If designed well, your app can give you the upper hand in the battle for market share. Note: the key words here are ‘if designed well’. Unfortunately, this isn’t the case with all mobile apps on the market. Sure, they get the job done, but many of these apps still lack key features their users crave and a strong user experience. Fortunately, there is a remedy for these poorly designed mobile apps that will help put them back on top: in-app feedback.
    https://blog.appsee.com/top-5-reasons-you-should-be-collecting-in-app-feedback/
    Tags: , , , , by eringilliam (2018-05-25)
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  9. "Omnichannel referrals give a personalized brand experience and incentivize people to share with friends across multiple channels.

    Let’s take a look at examples of companies that have adopted omnichannel referral marketing and how they use it. We’ll share the strategies they use and what you can do to boost your efforts."
    https://www.business2community.com/marketing/omnichannel-referrals-creating-a-seamless-user-experience-02064253/
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  10. This column talks about using the tools of the day to build and deliver an Awesome UX.
    http://www.contractormag.com/iot/building-awesome-ux/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.