Generic or not – almost every business uses contact and lead generation forms on their websites and mobile apps. Why? Because these types of forms are both customisable, fit-for-purpose and well…necessary. Want to start using your own stylish and effective form templates? Try one of our free generic form templates from the Survey Marketplace!
https://mopinion.com/free-easy-to-use-generic-form-templates/
Artificial intelligence (AI) is gradually shifting from the science fiction arena toward the domain of digital marketing. IT companies are not the only businesses interested in AI, but along with API technology, it attracts the attention of businesses from a variety of industries.
The experts in data processing and analysis use a whole set of terms to define AI and its related technologies such as machine learning, deep learning and cognitive computation. All of these share the same strategic task; to evolve from rule-based, programmed systems to flexible mechanisms capable of decision making and self-adapting to fast-paced business realities.
https://channels.theinnovationenterprise.com/articles/how-ai-and-api-are-revolutionizing-marketing-and-the-customer-experience/
Intergamma, the organisation behind brands GAMMA and KARWEI is the largest DIY (hardware) company in the Benelux region – with nearly 400 locations across the Netherlands and Belgium. As part of their online vision, Intergamma has set its sights on becoming the largest and best omnichannel retailer in the Benelux region. They knew that in order to achieve this status, two things were certain: the customer must continue to come first and all physical stores, website and mobile apps should be in tip-top shape. This ambition ultimately led to a pilot with Mopinion Feedback Analytics software.
https://mopinion.com/from-pilot-to-proven-intergamma-customer-story/
Apple employees are so trained to consider the end user that they prioritize any project that will affect the user’s experience. This user-centric tech giant proves with every new product release that its customers can’t wait to buy again and again.
Other companies would do well to prioritize the user experience as Apple does. Many try, so long as they get budget approval. Unfortunately, most companies don’t understand the right way to measure the effectiveness of their UX design -- not to mention how to improve it.
https://www.entrepreneur.com/article/322036/
Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company.
The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though both sites have more than double the visitors of Amazon.
https://www.prnewswire.com/news-releases/amazons-positive-user-experience-ux-rivals-social-media-sites-new-survey-finds-300743508.html/
If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, you’re certainly on the right track. Now all you’re going to need is a strategy that encompasses those goals, which – in the case of feedback – can be as simple as using a feedback form template, or at least understanding how a feedback form should be designed…
https://mopinion.com/the-best-feedback-form-templates-for-your-website/
As the team at Website Builder Expert explain, “the best designed websites grab, engage and sell. Essentially, UX will demand the user’s attention, keep them on page, and, hopefully, lead to a conversion.”
To give you a full understanding of what great UX design looks like – and serve up inspiration on how you can mirror it within your small business – we’ve brought together a showcase of UK start-ups and fast-growth brands who have nailed their UX…
https://startups.co.uk/website-ux-for-small-business/
In today's marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
https://blog.hubspot.com/marketing/improve-your-websites-user-experience/
Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.
To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
In this webinar, Mopinion is joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two share some interesting details on how they gather and get the most out of their online customer feedback data, from collection and the application of triggering techniques, to managing/structuring the data and their key findings.
https://mopinion.com/missed-our-webinar-with-selfridges-group/
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