Tags: user-experience*

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  1. To be a digital marketer, you must have a knack for applying a proven strategy and driving results fast.

    With today’s live data and a shrewd way of pointing success back to effort, marketers are bound for instant gratification.

    Yet, after achieving and sustaining success, some marketers reach an impasse. They face a performance plateau—wheels still spinning but in neutral.
    http://socialbarrel.com/effective-tips-optimize-user-experience-digital-marketing/115111/
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  2. OpenStack’s cloud infrastructure platform updated to boost enterprise and organisations’ cloud technology adoption.

    The OpenStack community has released the latest version of its cloud infrastructure software Queens, designed to enhance enterprise experience in the cloud.
    https://www.cbronline.com/news/queens-cloud-infrastructure-gets-face-lift-boosting-user-experience/
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  3. Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and staff.
    https://mopinion.com/translink-provides-seamless-online-experience-with-customer-feedback/
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  4. Conversion rate optimisation (CRO) is the process of testing a range of experiences to find which combination provides the best results.

    These results are usually related to increasing positive user actions such as newsletter sign-ups, memberships or donations, and improving site engagement, for example turning visitors into leads and leads into sales.

    Whatever experience you want to boost or optimise, there is a place for CRO in your digital marketing strategy.
    https://mumbrella.com.au/how-does-conversion-rate-optimisation-work-502075/
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  5. Once upon a time, the internet was the same no matter where you lived or your personal circumstances. In recent years, however, the means to personalize and tailored websites to different users has increased exponentially. Today, we’re on the edge of a huge shift in the way we experience the internet. From geo-targeting to micro-advertising, new technologies spell the end of the internet as we know it. Whether good or ill, we’ll explore of few the features of this new online experience below.
    http://www.ohgizmo.com/2018/02/27/how-the-internet-will-become-more-personalized-in-2018/
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  6. There has always been a tendency in banking to believe that 'more is better.' Unfortunately, in an increasingly complex world, consumers value simplicity. As opposed to just being 'less', banking needs to get rid of the unnecessary, without sacrificing delightful experiences. This guide should be shared throughout all banking organizations.
    https://thefinancialbrand.com/71025/simplicity-digital-banking-guide-trends/
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  7. E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.

    But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services.
    https://searchengineland.com/6-smart-e-commerce-lessons-to-boost-local-business-292853/
    Tags: , , by tjeerdtraats (2018-02-27)
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  8. Given the importance of speed as a metric, Google at Mobile World Congress is introducing new tools to help mobile sites improve their end-user experiences. The first is a comparison tool, while the second helps calculate the monetary impact of speed.
    https://9to5google.com/2018/02/26/google-speed-scorecard-and-impact-calculator-tool/
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  9. Samsung’s foldable phone has become a mystery that will not be solved until next year. Samsung’s mobile president DJ Koh has recently given an interview to the world’s most popular tech news outlet Cnet and said that the company is making progress on the foldable phone, rumored as Galaxy X.
    https://www.techjuice.pk/samsungs-foldable-phone-best-user-experience-president-dj-koh/
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  10. We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
    https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.