Tags: user experience*

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  1. Exciting news! Mopinion has just released a brand new clip for ClickZ’s new video series – Tech Talks. In the series, senior leadership members from leading and innovative marketing technologies identify key market problems their software solves, how their software addresses this problem and what impact the software has on the market. In other words, an ‘under the hood’ look at the technology.
    https://mopinion.com/en/mopinion-launches-tech-talk-on-clickz/
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  2. eCommerce website creation has never been so easy. All you need to do is to choose a powerful online store builder and focus on adding items you want to offer to your visitors. But as soon as people start to visit your website, you notice that not everything works as planned.
    https://uxplanet.org/why-is-ux-so-important-for-your-ecommerce-business-d216be05103b/
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  3. Every user interacting with your web design is a human — at least until the singularity arrives — which means each one of them is subject to certain psychological principles. Over decades of research, psychologists and philosophers have observed things about human nature that hold true to this day, and if you’re a UX designer worth their salt you’ll pay attention to them.
    https://usabilitygeek.com/6-laws-of-psychology-for-good-ux-design/
    Tags: , , by tjeerdtraats (2020-09-02)
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  4. Introducing Mopinion’s 2020 edition of the User Experience (UX) Insights software landscape. For this landscape, we’ve gathered over 30+ UX Insights software from 3 key categories in this space.
    https://mopinion.com/en/mopinion-user-experience-ux-insights-software-landscape/
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  5. Facebook has gone ahead and done it. The company begun hiding the number of likes that posts have received, starting today in Australia.

    You will see “John Doe and others” instead of “John Doe and 15 others” under your post. App researcher Jane Manchun Wong uncovered this test from a beta version of the social network’s app, earlier this month.
    https://thenextweb.com/facebook/2019/09/27/facebook-tests-hiding-like-counts-just-like-instagram/
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  6. Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.
    https://marketplace.mopinion.com/survey-templates/suggestion-box-feedback-website-ux/
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  7. Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.
    https://marketplace.mopinion.com/survey-templates/ces-customer-effort-score-website-ux/
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  8. The editors at WardsAuto have published their list of 10 new vehicles delivering the best “user experience” — a combination of driver assistance, smart phone connectivity, voice recognition and controls — and that list includes vehicles from Audi, BMW, Chevrolet, Ford, Hyundai, Mercedes, Lexus, Range Rover, Subaru and Volkswagen.

    “We’re seeing new approaches to questions that have plagued the auto industry for years,” WardsAuto managing editor Tom Murphy said. Wards evaluated 23 vehicles — all either new, or with substantially new systems.

    Automakers from the U.S., Germany, Japan and Korea and vehicles priced from $40,705 to $101,095 made the list. Wards’s editors evaluate the vehicles in multidriver road tests.

    German brands' strong performance is particularly noteworthy. For years, Audi, BMW and Mercedes relied on cumbersome rotary controllers. Those controls remain in some vehicles, but German brands have added user-friendly touch screens and voice recognition.
    https://eu.freep.com/story/money/cars/mark-phelan/2019/09/21/best-vehicles-user-experience/2382268001/
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  9. With the global mobile penetration going up to 67 percent this year, businesses cannot afford to ignore the growing importance of mobile apps. People are spending an increasing amount of time on their smartphones. No wonder, mobile apps are a popular medium for businesses to connect with their audience.

    Yet, customers have little patience for apps with poor UX. In fact, according to Google, 29 percent of smartphone users will switch to another app if they aren’t happy with the UX. Also, 70 percent of these switches are due to extended load times. Hence, it’s critical to pay attention to good UX design practices to be able to offer the best UX to your users right from the time they access the app.

    The launch screen is the first page that opens when a user taps the app icon. It plays a critical role in creating a first impression for both new and existing customers. It is critical that this is designed well as it might either encourage them or discourage them to stay with you as the app loads. The launch screen reduces the sense of extended load time, making the process of waiting less tedious and more enjoyable.

    Launch screens also help strengthen your brand image, giving you an edge over the competition. They boost UX which is a vital factor for improving the app’s user retention rate.

    When creating a suitable launch screen for your business you can use either a skeleton or a logo launch screen. Read on to learn about these launch screens and how you can use them to boost your app’s UX.
    https://usabilitygeek.com/skeleton-versus-logo-launch-screen-a-direct-comparison/
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  10. The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and turn to it every day.

    The number of websites is growing exponentially, as well as the variety of products and services on offer. The competitions become fierce. The designers and developers are searching for new sophisticated ways to provide high-quality services and drive traffic.

    The success of the e-Commerce activity largely depends on the design of the page or platform it is performed on. E-Commerce web-design companies face the upcoming challenges and find new ways to express their creativity and turn new ideas into life. We compiled our list of design tips which will skyrocket your website traffic and seduce even more customers to buy.
    https://www.business2community.com/web-design/challenge-2019-how-to-create-the-user-experience-design-for-an-e-commerce-website-02241522/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.