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  1. User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback.

    According to this study, over the next five years the User Experience (UX) market will register a 18.0% CAGR in terms of revenue, the global market size will reach US$ 300 million by 2024, from US$ 130 million in 2019. In particular, this report presents the global revenue market share of key companies in User Experience (UX) business, shared in Chapter 3.
    https://marketresearchupdates.com/2019/03/27/user-experience-ux-market-overview-key-futuristic-trends-opportunities-2024/
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  2. Research shows that every $1 that businesses invest in user experience design can cultivate a return on investment of up to $100 or more.

    In addition, another study found that upwards of 40% of consumers will stop interactive with a website if the design is unattractive or poor.

    However, due in part to ever-evolving technology, consumers' user experience expectations are always shifting.
    https://www.benzinga.com/pressreleases/19/03/p13357641/the-3-best-ux-design-trends-of-2019-plus-the-top-26-user-experience-de/
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  3. Forbes’s 2018 marketing trends overlapped with tech: virtual reality, artificial intelligence (AI) and voice search topped the list. In 2019, marketing may be about bringing these trends together, redefining the traditional chief marketing officer (CMO) job description.
    https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/07/five-trends-redefining-the-role-of-chief-marketing-officer-in-2019/
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  4. As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends you can expect to see take shape in 2019.
    https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#7e4d8182a802/
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  5. Predicting the future can be risky, but there’s a list of hot topics being discussed in the digital industry right now, which can turn nice-to-have technologies and tools into something meaningful and valuable for the user’s experience.

    Here’s a list of eight of the most important UX design trends for the year ahead.
    https://www.thedrum.com/news/2019/01/29/top-ux-design-trends-digital-well-being-and-biometrics/
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  6. The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
    https://mopinion.com/what-is-a-customer-feedback-metric/
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  7. Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer experiences (CX) we provide are not only seamless and integrated but also more advanced and secure.
    https://mopinion.com/top-digital-customer-experience-cx-trends-for-2019/
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  8. UX design has become ubiquitous today – product interfaces, onboarding processes and content presentation on varied digital platforms depend upon it. With technology advancing rapidly and evolving, it has become mandatory for industry players to constantly adapt to new design strategies. One would do well to analyse these emerging trends with less than a month remaining to plan strategies for the next year. Here are some UX design trends I would watch out for in 2019:
    https://www.entrepreneur.com/article/325832/
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  9. Companies love the "as-a-service" model for all layers of the technology stack, from infrastructure provided by cloud vendors to full SaaS applications. However, when it comes to data, companies are still operating in a mode of IT-owned and IT-controlled models, where users of data are waiting for their turn in line.

    This year we will see the ongoing adoption of open source technologies, methodologies, and cloud services that move companies closer to an "as-a-service" model for their data, making their data scientists, data consumers, and data engineers more productive than ever.
    https://tdwi.org/articles/2019/01/04/data-all-whats-ahead-for-data-in-2019.aspx/
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  10. Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.

    Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.

    That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
    https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.