Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.
The first few weeks of the update was characterised by leading brands witnessing significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
https://www.affiliateinsider.com/2019/01/25/google-e-a-t/
Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.
Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds.
Unlike desktop websites, mobile websites are typically accessed on the go, and in situations where people don’t have a lot of time or inclination to sit around waiting for a website to load.
https://www.econsultancy.com/blog/70130-travel-and-telco-the-worst-performing-industries-for-ux-ahead-of-google-s-mobile-update/
So the first priority is to attract as many users as possible, which today’s online giants did by creating a great “user experience”. Google, for instance, won out against Alta Vista, the leading search engine in the late 1990s, because its interface was cleaner, searches came up more quickly and the results were more accurate. Once such advantages have been established, they start up all kinds of flywheels. The service attracts users, which attracts suppliers of content (in Google’s case, websites that want to be listed in its index), which in turn improves the user experience, and so on. Similarly, the more people use Google’s search service, the more data it will collect, which helps to make the results more relevant.
https://www.economist.com/special-report/2018/06/30/the-story-of-the-internet-is-all-about-layers/
To keep your site relevant—and to keep up with Google’s latest indexing changes that will further emphasize mobile accessibility—I’ve put together five important mobile stats you should be aware of, as well as some insight into how your business can address the B2B mobile shift.
https://blog.capterra.com/mobile-user-experience-facts/
There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. This is the point that John Mueller confirms.
https://www.searchenginejournal.com/ux-playbook-ranking-serps/294635/
In an age of tight resources and constrained finances companies are more reluctant than ever to commit to big design projects without a thorough understanding of their chances of success. Google has developed a methodology to make the design process fast and still offer valuable insight. Forget minimum viable products and focus on prototypes and build and test in a week!
https://www.interaction-design.org/literature/article/make-your-ux-design-process-agile-using-google-s-methodology/
Android allows you to install apps you downloaded from anywhere and everywhere, but most people should stick to Google Play.
https://www.androidcentral.com/its-not-perfect-google-play-still-best-place-get-all-your-apps/
The big Google updates of recent times have led to a rethink by many SEOs: It's no no longer just about individual and clearly identifiable factors. Increasingly its the user behaviour in response to the user experience that determines the success of Google. What it is, whether it's a ranking factor and, importantly, what Google says, is covered in this blog post.
https://www.sistrix.com/blog/is-user-experience-a-ranking-factor/
Mobile traffic has already surpassed desktop traffic online. More than half of all traffic is from smartphones and tablets now.
Plus, 79 percent of global internet traffic will be mobile by the end of 2018.
And it’s no secret that Google places a big importance on mobile.
Mobile is critical in today’s world. But just having a mobile site doesn’t mean you are free from potential issues.
https://www.searchenginejournal.com/site-ready-google-mobile-first-index/240927/
Google has made mobile page speed a priority for the past couple of years. It introduced Accelerated Mobile Pages in October 2015 as part of a broad initiative to speed up web browsing on mobile devices. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch.
https://www.mobilemarketer.com/news/google-will-rank-faster-mobile-pages-higher/515012/
