Tags: ecommerce*

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  1. We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
    https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
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  2. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.
    https://thenextweb.com/contributors/2018/07/25/break-down-the-silos-between-mobile-site-and-app-teams-to-optimize-the-digital-customer-journey/
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  3. Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
    https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
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  4. The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and turn to it every day.

    The number of websites is growing exponentially, as well as the variety of products and services on offer. The competitions become fierce. The designers and developers are searching for new sophisticated ways to provide high-quality services and drive traffic.

    The success of the e-Commerce activity largely depends on the design of the page or platform it is performed on. E-Commerce web-design companies face the upcoming challenges and find new ways to express their creativity and turn new ideas into life. We compiled our list of design tips which will skyrocket your website traffic and seduce even more customers to buy.
    https://www.business2community.com/web-design/challenge-2019-how-to-create-the-user-experience-design-for-an-e-commerce-website-02241522/
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  5. CyberMiles (CoinMarketCap: CMT*), a new public blockchain protocol designed and optimized for e-commerce applications, has announced the release of 'Travis,' its first TestNet. CyberMiles, which aims to empower the decentralization of online marketplaces and, in turn, democratize e-commerce, has been building out its blockchain network since concluding a successful token offering that raised $30 million (USD) from contributors in more than 110 countries.
    https://globenewswire.com/news-release/2018/03/30/1455984/0/en/CyberMiles-Releases-TestNet-of-Blockchain-Platform-for-E-Commerce.html/
    Tags: , , by tjeerdtraats (2018-03-30)
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  6. We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
    https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
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  7. Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.

    Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.

    That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
    https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
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  8. The headstone to a sustainable customer-retailer relationship, increased online conversions and improved customer loyalty, online customer feedback can be a real competitive advantage for companies in the ecommerce industry.
    https://mopinion.com/four-tips-for-ecommerce-companies-who-want-to-start-collecting-digital-feedback/
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  9. "In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.

    In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
    https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
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  10. The internet has clearly done wonders for retailers and businesses that sell physical products. Ecommerce is exploding and the evolution of various platforms makes it possible for even the smallest of companies to create their own global supply chains with very little upfront investment or cost. But don’t forget about service-based businesses – such as beauty salons, yoga studios, gyms, chiropractors, and massage centers. These types of businesses have benefited tremendously as well.
    https://theamericangenius.com/tech-news/offer-customers-frictionless-online-experience/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.