Government technology’s passion is helping spread best practices and spurring innovation in the public sector. The Texas Digital Government Summit is designed to do just that. You can expect the Summit to continue its long tradition of compelling keynote speakers and thought-provoking educational sessions addressing the most important topics we face as technology leaders in government.
Like their counterparts in private business, government agencies are undergoing digital transformation, whether they’re ready for it or not. Government employees want the advantages of a digital workplace, but not at the expense of customer service and experience. For any agency that prioritizes user experience, the Texas Digital Government Summit is a must-attend event.
https://enterprisematters.blogs.xerox.com/2018/05/22/how-governments-deliver-positive-digital-user-experience/#.Wwu3FEiFPIU/
Have you ever made a purchase online following someone’s advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth.
Namely, Amazon’s recommendation engine is said to generate 35% of the platform’s total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right?
Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use.
In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
https://dzone.com/articles/how-to-create-a-great-user-experience-fresh-app-pe/
Digital network service brands such as Airbnb and Uber have not only shaken up traditional industries but have had a huge impact on consumer behaviour, what people are open to, and what they expect when it comes to brand engagement — an impact with ripples felt far beyond the travel and leisure markets.
In recent years, we’ve seen a myriad of direct-to-consumer offers disrupting traditional brand and business models. Dollar Shave Club is perhaps the most salient example. According to Fortune, within just five years of Dollar Shave Club’s launch, P&G’s North American market share in razors fell from 71 percent to 59 percent — setting the ball in motion for Unilever’s acquisition of the direct-to-consumer brand for a cool $1 billion.
However, many of these direct-to-consumer offers are missing a trick by behaving primarily as e-commerce or subscription services and not maximizing the opportunities afforded by their direct customer relationship — so much so that we question whether they are in fact sustainable and fit for long term growth.
https://packagingeurope.com/how-to-create-deeper-connections-by-going-direct-to-user/
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.
It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.
Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
https://searchengineland.com/international-seo-build-global-footprint-294401/
B2C companies have long known that a great customer experience is crucial for success. Matt Hampshire encourages B2Bs to take it just as seriously.
Slowly but surely, B2B companies are beginning to realise they need to catch up with the way their customers are finding, researching and buying their products through digital platforms. They’re starting to understand that they are being evaluated using the same criteria as B2C businesses.
More and more, they are seeing how customers are placing a higher priority on ease of use, relevance and value, just as they would on Amazon or any other digital marketplace.
http://www.insidesap.com.au/time-fix-dated-b2b-user-experience/
It's important to think about the year ahead and what to expect from your local search strategies in 2018. Bolster your marketing plans by adding in elements to complement these three big customer buying trends.
https://www.business.com/articles/multilocation-franchises-three-trends-worth-watching/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
The ‘digital’ is the easy part to understand. ‘Experience’ is every interaction a customer has with your company. How do they experience your brand? And ‘Management’ is how you monitor and keep track of everything so you know what messages to send and how to interact with your customers.
https://www.forbes.com/sites/danielnewman/2019/01/22/the-ins-and-outs-of-digital-experience-management/
It’s 2020 and the world has completely turned on its head. Businesses have found themselves scrambling to adapt to the new regulations, searching for creative ways to maintain the same levels of efficiency with a remote workforce. This movement is so large scale, in fact, that Time magazine is calling it, ‘the world’s largest work from home project’. And what’s more, this way of working is likely here to stay for some time, even after the crisis is over.
https://mopinion.com/rise-of-saas-increasingly-remote-workforce/
Businesses nowadays are becoming increasingly more customer-centric on their digital channels, and for a good reason too. Studies show that companies that put their customers at the core of their business are nearly 60% more profitable than those that don’t. So what are these companies doing to achieve this success exactly? Many of them are ‘passing the mic’ to their customers. In other words, giving their customers a voice through customer feedback software such as Medallia for Digital.
https://mopinion.com/best-alternatives-medallia-digital/
