Tags: digital*

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  1. International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.

    It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.

    Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
    https://searchengineland.com/international-seo-build-global-footprint-294401/
    Comments - Voting 0
  2. B2C companies have long known that a great customer experience is crucial for success. Matt Hampshire encourages B2Bs to take it just as seriously.

    Slowly but surely, B2B companies are beginning to realise they need to catch up with the way their customers are finding, researching and buying their products through digital platforms. They’re starting to understand that they are being evaluated using the same criteria as B2C businesses.

    More and more, they are seeing how customers are placing a higher priority on ease of use, relevance and value, just as they would on Amazon or any other digital marketplace.
    http://www.insidesap.com.au/time-fix-dated-b2b-user-experience/
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  3. People are now demanding more frequent and engaging transactions as technology continues to evolve and push the legal profession to become more efficient and digitised. A whole new generation are now accustomed to the seamless user experience they get when they log on to social media and when banking online, so it goes without saying that they now expect the same from their lawyers.
    https://www.lexology.com/library/detail.aspx?g=e33aeb5d-5a2a-4442-b8bb-c770dd6b090d/
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  4. It's important to think about the year ahead and what to expect from your local search strategies in 2018. Bolster your marketing plans by adding in elements to complement these three big customer buying trends.
    https://www.business.com/articles/multilocation-franchises-three-trends-worth-watching/
    Tags: , , by tjeerdtraats (2018-02-09)
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  5. Calls for regulatory action against big tech firms, including Amazon and Google parent company Alphabet, have intensified after they reported record profits. The case that the largest online giants are monopolies that require antitrust action has been made by critics from both left and right. The case against these companies, however, is on shaky ground.
    https://cei.org/blog/competition-tech-more-vibrant-it-looks/
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  6. The evidence for using digital technologies to improve outcomes in mental health care is growing at a rapid rate. Already, studies have highlighted how technology can be used to effectively provide well-established treatments, such as cognitive behavioral therapy.
    http://www.psychiatrictimes.com/telepsychiatry/user-experience-key-step-realizing-role-mental-health-apps/
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  7. Businesses nowadays are becoming increasingly more customer-centric on their digital channels, and for a good reason too. Studies show that companies that put their customers at the core of their business are nearly 60% more profitable than those that don’t. So what are these companies doing to achieve this success exactly? Many of them are ‘passing the mic’ to their customers. In other words, giving their customers a voice through customer feedback software such as Medallia for Digital.
    https://mopinion.com/best-alternatives-medallia-digital/
    Comments - Voting 0
  8. Blockchain will have a massive impact on banking, digital identity, smart contracts, digital voting, and decentralized notary. So what does this mean for designers?
    https://www.invisionapp.com/blog/user-experience-blockchain/
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