"In this post we've grouped together the best articles, interviews and tips featured on Creative Bloq on the subject of user experience. Whatever your level of expertise, you're bound to find something to help your understanding and improve your technique. And we'll keep coming back to this post and updating it, so make sure you keep it bookmarked."
https://www.creativebloq.com/ux/ultimate-guide-user-experience-71412426/
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
Being able to provide these personalized experiences, however, has proven to be a real challenge among many digital marketers who are still in the process of adjusting to this growing trend. In fact, almost 60% of marketers claim that they struggle to personalize content (in real-time); an occurrence which is often attributed to the company’s inability to gain customer insights quickly enough and apply them. One way of removing this hurdle and gathering the necessary information for personalizing is by collecting customer feedback.
Let’s take a closer look at how customer feedback data drives the three ‘breeds’ of personalization.
https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.
https://thenextweb.com/contributors/2018/07/25/break-down-the-silos-between-mobile-site-and-app-teams-to-optimize-the-digital-customer-journey/
Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
The thing is…most feedback tools don’t exactly facilitate the deployment of different feedback buttons with specific forms – at least not without you having to implement multiple scripts.
https://mopinion.com/one-script-for-all-your-feedback-buttons/
One broad question that hounds almost all designers everywhere — ‘What is the perfect designing strategy to develop a user-friendly platform?’ The simpler version of it would be looking for an answer by actually observing the design yourself. Observation is the most critical asset of a designer when developing a design based on User Experience (UX). Ultimately, a good design is not just the by-product of creative ideas but an amalgamation of multiple design elements chosen to bring the idea/imagination to life.
When it comes to User Experience, some factors must be considered prior to the designing task.
https://medium.theuxblog.com/3-must-follow-design-principles-for-a-better-user-experience-ux-5510ada6cd8a?gi=de2644757282/
Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
https://www.clickz.com/using-ai-to-improve-user-experience/216056/
Enterprise software often has a negative connotation because of the negative user experience associated with it. Two leading reasons why enterprise software isn’t cutting it are an overwhelming number of features and a general lack of intuitiveness.
Contrary to what you might think, it isn’t only untrained employees that don’t understand the software. Even the younger, extremely tech-savvy generation entering the workplace struggles to understand how this convoluted technology works.
https://www.forbes.com/sites/forbestechcouncil/2018/07/26/the-enterprise-software-trend-you-need-to-know-about/
It may seem to us now that voice user interfaces (VUIs) aren’t learning quickly enough, but they’re actually evolving at a pretty good pace. Primary platforms are making substantial strides to define the process and practice of crafting a VUI, for example, so that third-party UX designers can bring us new and hopefully better experiences. But UX designers also need time to adapt. Yes, they can follow many of the fundamental guidelines they’re used to applying to visual interfaces, but they also need to operate with new tools and new rules. What makes VUI most difficult is the absence of a visible interface — there are no confines of a screen to keep users boxed in. In this space, we have to design for every possible situation without that visible safety net.
https://venturebeat.com/2018/07/28/conversation-design-the-right-approach-to-crafting-voice-interfaces/
Website designing is such a field which has seen a lot of changes. You will come across various modifications as well as improvements in this field if you study the history of website development as well as design. At the beginning stage, website designing was a simple thing, but over the years it became more and more complicated. Previously, we used to see static websites, having only a few pages. Nowadays, we have dynamic sites. E-commerce websites are examples of dynamic websites, and they may have plenty of pages. For example, an e-commerce website may have plenty of products in offering under various product categories. The number could be anywhere between 100 to 1000 and even more.
https://www.domaininformer.com/guides/Marketing/articles/18030-Benefits-Focusing-UX-Designing-E-commerce-Web-Store/
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