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  1. There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating them and will try to commercialize. Most of those products fail and that happens pretty often. The reason behind it is because those products are not designed to fit the actual needs of the potential customers.
    https://www.forbesmiddleeast.com/en/how-to-design-a-perfect-user-experience/
    Tags: , , by eringilliam (2018-05-22)
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  2. Choosing to survey people is quite simple. But creating one? That’s another story. Believe it or not, there is a true science to creating online surveys. And I know what you’re thinking…The surveys you’ve taken in the past may have seemed simple at first glance and well, quite frankly they should be. But in reality the thought and consideration that goes into building truly effective surveys is quite advanced.
    https://mopinion.com/how-to-create-free-online-surveys/
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  3. Digital network service brands such as Airbnb and Uber have not only shaken up traditional industries but have had a huge impact on consumer behaviour, what people are open to, and what they expect when it comes to brand engagement — an impact with ripples felt far beyond the travel and leisure markets.

    In recent years, we’ve seen a myriad of direct-to-consumer offers disrupting traditional brand and business models. Dollar Shave Club is perhaps the most salient example. According to Fortune, within just five years of Dollar Shave Club’s launch, P&G’s North American market share in razors fell from 71 percent to 59 percent — setting the ball in motion for Unilever’s acquisition of the direct-to-consumer brand for a cool $1 billion.

    However, many of these direct-to-consumer offers are missing a trick by behaving primarily as e-commerce or subscription services and not maximizing the opportunities afforded by their direct customer relationship — so much so that we question whether they are in fact sustainable and fit for long term growth.
    https://packagingeurope.com/how-to-create-deeper-connections-by-going-direct-to-user/
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  4. Campus events are a big part of what makes the college experience memorable. When students and guests attend alumni weekends, arts performances and sports activities, they expect technology to enhance their experiences. Often, colleges must get creative to come up with the right tech solution for each type of event.
    http://edtechmagazine.com/higher/article/2020/01/how-create-positive-user-experience-higher-education-events/
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  5. Have you ever made a purchase online following someone’s advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth.

    Namely, Amazon’s recommendation engine is said to generate 35% of the platform’s total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right?

    Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use.

    In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
    https://dzone.com/articles/how-to-create-a-great-user-experience-fresh-app-pe/
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  6. Whether you own and operate a brochure site, an eCommerce store or a SaaS platform, either indirectly or directly you’re going to be receiving customer feedback on a daily basis. It’s whether you choose to ignore it that will set you apart from the crowd.

    Some of the feedback you receive will be online, others you may receive face-to-face, and some you may not see at all without implementing clever technologies within your business to seek it out. Whatever the case, customer feedback, whether it’s negative or positive is everywhere.

    In this article, we’ll look at how you can not only identify what’s being said about your business online but how you can face up to that feedback if it’s negative and can begin to shape the tone of the conversation when it comes to you and your brand.
    https://www.wpeka.com/combat-negative-customer-feedback-online.html/
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  7. In this time I’ve seen everything from complex multi-page forms to (the worst crime) nothing at all. This blog will cover Net Promoter Score (NPS) in digital feedback and how you can use it effectively. While NPS can certainly work for digital feedback, it’s nature as a customer loyalty metric means that there are some caveats.
    https://mopinion.com/how-to-collect-nps-on-your-website/
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  8. Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.

    In this article we will investigate why email campaign feedback is important for email marketers and provide you with some tips / advice on how to collect email campaign feedback.
    https://mopinion.com/how-to-collect-email-campaign-feedback/
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  9. An online feedback form is a tool used to capture feedback on websites and mobile apps. It is a way for marketers to keep a constant pulse on customers’ wants and needs and determine whether they’ve reached their online goals.
    https://mopinion.com/build-the-best-online-feedback-forms/
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  10. Is your landing page reaching out to the visitors exactly the way you want it to?

    Every website no matter how big or popular will have a considerable bounce rate — A unit that measures the number of users who visit your website but leave without performing any further action.
    https://uxplanet.org/how-to-build-super-effective-landing-pages-7fe9a3bab8f1/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.