Whether you own and operate a brochure site, an eCommerce store or a SaaS platform, either indirectly or directly you’re going to be receiving customer feedback on a daily basis. It’s whether you choose to ignore it that will set you apart from the crowd.
Some of the feedback you receive will be online, others you may receive face-to-face, and some you may not see at all without implementing clever technologies within your business to seek it out. Whatever the case, customer feedback, whether it’s negative or positive is everywhere.
In this article, we’ll look at how you can not only identify what’s being said about your business online but how you can face up to that feedback if it’s negative and can begin to shape the tone of the conversation when it comes to you and your brand.
https://www.wpeka.com/combat-negative-customer-feedback-online.html/
Have you ever made a purchase online following someone’s advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth.
Namely, Amazon’s recommendation engine is said to generate 35% of the platform’s total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right?
Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use.
In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
https://dzone.com/articles/how-to-create-a-great-user-experience-fresh-app-pe/
Campus events are a big part of what makes the college experience memorable. When students and guests attend alumni weekends, arts performances and sports activities, they expect technology to enhance their experiences. Often, colleges must get creative to come up with the right tech solution for each type of event.
http://edtechmagazine.com/higher/article/2020/01/how-create-positive-user-experience-higher-education-events/
Digital network service brands such as Airbnb and Uber have not only shaken up traditional industries but have had a huge impact on consumer behaviour, what people are open to, and what they expect when it comes to brand engagement — an impact with ripples felt far beyond the travel and leisure markets.
In recent years, we’ve seen a myriad of direct-to-consumer offers disrupting traditional brand and business models. Dollar Shave Club is perhaps the most salient example. According to Fortune, within just five years of Dollar Shave Club’s launch, P&G’s North American market share in razors fell from 71 percent to 59 percent — setting the ball in motion for Unilever’s acquisition of the direct-to-consumer brand for a cool $1 billion.
However, many of these direct-to-consumer offers are missing a trick by behaving primarily as e-commerce or subscription services and not maximizing the opportunities afforded by their direct customer relationship — so much so that we question whether they are in fact sustainable and fit for long term growth.
https://packagingeurope.com/how-to-create-deeper-connections-by-going-direct-to-user/
Choosing to survey people is quite simple. But creating one? That’s another story. Believe it or not, there is a true science to creating online surveys. And I know what you’re thinking…The surveys you’ve taken in the past may have seemed simple at first glance and well, quite frankly they should be. But in reality the thought and consideration that goes into building truly effective surveys is quite advanced.
https://mopinion.com/how-to-create-free-online-surveys/
There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating them and will try to commercialize. Most of those products fail and that happens pretty often. The reason behind it is because those products are not designed to fit the actual needs of the potential customers.
https://www.forbesmiddleeast.com/en/how-to-design-a-perfect-user-experience/
"So how do you design experiences that enable users to complete tasks whenever, wherever? This is where omnichannel user experience takes center stage. Omnichannel UX not only allows users to connect to brands across multiple channels, it also enables them to act on their product or service triggers and makes each interaction more intuitive and effortless.
Today’s post looks at what we really mean by omnichannel UX, why your brand needs it and how you can design an omnichannel experience that puts users at the center of your design with Justinmind."
https://www.justinmind.com/blog/how-to-design-an-omnichannel-user-experience/
Imagine that in today’s world we only had two types of cars, Ford and Chevy. All the Ford cars only work on Ford roads, and all the Chevy cars only work on Chevy roads. If you want to open a business, you have to build one for each type of road. That’s pretty much what our current smartphone app ecosystem is like right now, and it really makes no sense. Hopefully, things won’t stay like this for much longer.
http://pocketnow.com/2018/02/20/design-os-for-future/
It is crucial for designers to understand, on a psychological level, why people are doing what they are doing, what motivates them to use our products, stick to our services and recommend them to others. This awareness will allow us to create optimal user experiences for users.
In this article, we will look at a couple of basic approaches in designing optimal experiences for users based on basic psychological principles.
https://uxplanet.org/how-to-design-for-optimal-user-experiences-and-delight-users-7b9cf6d36c0c/
To wean users off their devices, UX designers can deploy the very tricks that made their products so addictive in the first place, writes Bruce Nussbaum.
The defining change in the field of design that brought design, finally, to the attention of Silicon Valley was the rise of UX. The ability to design great engagements for consumers of mobile technology added enormous value to high-tech companies— and to the design profession itself. Designers finally moved from the periphery to the center of business as engineers and coders recognized the critical importance of a designed experience. In the past decade, design and technology have morphed into a single product process.
https://www.fastcodesign.com/90157366/how-to-design-non-addictive-ux-its-really-not-hard/
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