Customer Experience (CX) is emerging as a multidisciplinary field. It’s not just operations, marketing, sales, design, or insights… all of the above is required to create an immersive and seamless experience for your customers.
That being said, the metric back bone of most CX programs rests in the Voice of the Customer (VOC) program. That is, those activities focused on getting customer and prospect feedback, getting it to the right people, and then doing something about it. If you are striking out for the first time to develop a VOC program or looking to upgrade your existing program here are some tips to consider.
http://customerthink.com/10-ways-to-reboot-your-voice-of-the-customer-voc-program/
Smartphones are getting bigger and better.
The mobile industry is one of the most innovative in the world, continually addressing user experience concerns and bringing fresh, new design and user interface ideas in the most industrious, ingenious, and well-funded ways.
https://learn.g2crowd.com/mobile-ux-design/
Mobile apps are everywhere, and many big brands already depend on them to enhance the customer experience. Thanks to low-code app development platforms, it's easier than ever for any company to join the app marketplace.
Despite the proliferation of branded mobile apps, there's a lot to consider before you invest in one for your business. Will you be able to maintain it? Will your customers even want to use it? Here’s what the Forbes Technology Council suggests you consider before taking the leap.
https://www.forbes.com/sites/forbestechcouncil/2018/12/12/11-questions-to-ask-yourself-before-creating-an-app-for-your-business/#3be783cb6e5c/
Even though many businesses understand the importance of going digital and get their websites, they seldom consider its user-friendliness. In fact, great UI/UX can bring in more web traffic than you think. They help boost the SEO rank and bring back customers to the website more often.
Along with user-friendliness, mobile-friendliness is also important. Responsive websites are a must these days because people use mobiles and smaller, smarter devices to browse through websites.
Desktops have become almost extinct and laptops are now endangered! Mobiles and other smart devices have taken their place. They are more convenient to use and easier to carry. But ensuring user-friendliness on a mobile is just as important. Here are 11 interesting tips to make a mobile responsive web design.
https://dzone.com/articles/11-unique-tips-to-create-a-user-friendly-mobile-re-1/
In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.
https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/12-design-trends-to-integrate-into-your-web-development-and-marketing/#18024c127f17/
Things move quickly in the mobile app universe. To succeed in the field of mobile UX design, designers must have the foresight and prepare for new challenges around the corner.
To simplify the task, I’ve listed the biggest, impactful trends for 2018 and, most likely, beyond.
https://uxplanet.org/12-mobile-ux-design-trends-for-2018-5b4ce7e8445f/
A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.
Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
When a user visits your website, the type of experience they have plays a great part in whether or not they will be engaged enough in your site that will result in a conversion. Web builders who take the time to ensure that they're site has an increased amount of user engagement will likely experience an increase in their conversion rate.
https://growthhackers.com/articles/12-ux-tips-to-boost-your-website-engagement-user-experience-for-a-better-conversion/
User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback solutions that are great for digital marketers who are on a budget.
https://mopinion.com/free-user-feedback-solutions-digital-marketers-budget/
User interface (UI) and user experience (UX) go hand in hand, so much so that they are usually lumped together in a single term. UX depends upon the implementation of responsive and intuitive UI. It's such a crucial part of the design of new technology that newcomers to the field may feel out of their depth when designing UI/UX schemes.
Implementing proper UI is such a vital part of building new applications that even newcomers will need to get a feel for what works and what doesn't. To help them along their path, 13 members of Forbes Technology Council offer insight into the crucial elements of UI design and how it impacts overall user experience.
https://www.forbes.com/sites/forbestechcouncil/2019/08/26/13-handy-uiux-tips-for-new-app-designers/#158b737f5bb5/
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