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  1. As today’s world becomes increasingly virtual, people yearn for more natural interactions and experiences with the products and services they use. Brands are focusing on making the experiences they offer more immersive by fully engaging the five senses and ultimately coming full circle by using high-tech developments to cater to the most basic elements of human feeling and awareness.

    In particular, companies are developing interfaces that bring a level of tactile feedback to purely digital interactions. Here’s how four brands are delivering more immersive and interactive user experiences by integrating touch:
    https://www.psfk.com/2018/06/virtual-touch-digital-interface.html/
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  2. This is a question that, in slightly different forms, gets asked a lot by those considering a UX design career. The question is a simple one but the answer..? Well, that’s a bit more complicated. A lot depends on you and your approach to life and your career. So let’s take a look at the benefits of a degree and the alternative paths you might prefer if a degree isn’t your thing.
    https://www.interaction-design.org/literature/article/do-i-need-a-degree-to-work-in-user-experience/
    Tags: , , , by eringilliam (2018-06-06)
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  3. Consumers today have the power to book a room across the country, hail a ride to anywhere they want to go, or order nearly any product or service to be delivered to their doorstep – and all of this can be accomplished with just a couple of taps on a smartphone or tablet. In this digitally optimized environment, there’s no longer any room for credit unions to serve up suboptimal user experience via the digital channels offered to members.

    That’s because now, and most certainly into the future, digital is the branch. A superior member experience means a superior digital experience – there’s no getting around it. In fact, an online survey facilitated by The Harris Poll on behalf of D3 Banking Technology found that 32 percent of those who have used digital banking in the past 12 months would be willing to leave their current banking relationship for one with an easier digital experience. When credit unions leverage legacy, siloed technology – which many still do – they often can’t provide the features, functionality and user interface that members today expect.
    https://www.cuinsight.com/four-steps-for-easing-your-digital-conversion.html/
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  4. Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion co-Founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how businesses can make their customer feedback truly meaningful.
    In this interview, Jadnanansing and Wolters elaborate on key topics circulating the feedback industry such as how to harness the right data, how to improve customer experience and engagement, what a successful data exchange looks like, how brand-to-consumer relationships will evolve over the next few years and more…
    https://mopinion.com/making-customer-feedback-meaningful-interview-founders/
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  5. User experience – UX for short – covers many elements of the website like its design, the smoothness of running, loading time, etc. Most businesses focus on the technical part of the user experience and not enough of them consider the content and the way the users see it.

    Content is, however, a vital part of any website and this is why it should be the crucial point of the user experience improvement.
    https://icons8.com/articles/steps-to-improve-user-experience-with-content/
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  6. Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.
    https://mopinion.com/mopinion-expands-its-presence-in-france/
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  7. Choosing to survey people is quite simple. But creating one? That’s another story. Believe it or not, there is a true science to creating online surveys. And I know what you’re thinking…The surveys you’ve taken in the past may have seemed simple at first glance and well, quite frankly they should be. But in reality the thought and consideration that goes into building truly effective surveys is quite advanced.
    https://mopinion.com/how-to-create-free-online-surveys/
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  8. Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the right way, email newsletters can serve as a critical digital marketing asset. But how do you know if the content, design and overall message you’re sending out in your newsletters is ‘right way’? Well you can’t really know unless you’re using feedback surveys in your email newsletters…
    https://mopinion.com/how-to-use-feedback-surveys-in-email-newsletters/
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  9. In this interview, CEO and co-founder of Talla Rob May discusses how his company is using big data and artificial intelligence to help businesses improve the user experience for their consumers
    https://www.psfk.com/2018/05/rob-may-talla-nterview.html/
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  10. As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn’t end the first time our content is consumed. That’s just the beginning. It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.

    But what we don’t often talk about are the places where the user experience falls apart, and content consumers who were once excited to connect with us disengage—or perhaps never have an opening to become engaged in the first place.
    https://www.skyword.com/contentstandard/marketing/the-broken-user-experience-content-driven-fixes-to-audience-disengagement/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.