User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback solutions that are great for digital marketers who are on a budget.
https://mopinion.com/free-user-feedback-solutions-digital-marketers-budget/
If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing a hold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
https://mopinion.com/user-experience-ux-tools-tech-companies/
At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.
Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
Whilst you may argue that these describe the same person, they do not. In fact, the difference between understanding these two is essential for creating a superior user experience.
https://www.econsultancy.com/blog/69897-why-a-superior-user-experience-creates-customers-not-consumers/
Designing a great user experience for IoT products is easier said than done. Building intuitive user experience for one new app alone is a challenge, whereas IoT systems often consist of a couple of devices, a number of applications and interfaces with diverse functionality, input-output data streams and user rights distribution. Designing user experience for something so complex is an entirely other level of difficulty. Here’s why...
https://www.iotforall.com/designing-user-experience-iot-products/
When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.
UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin/
The end user experience does not have to be compromised as providers work toward strong healthcare data security measures.
https://healthitsecurity.com/news/creating-strong-healthcare-data-security-positive-user-experience/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.
I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
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