tjeerdtraats

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  1. Within the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible.

    In the UX world, this holds true often enough. Designers dedicate so much of the SDLC to streamlining user flows or simplifying processes, usually with the intent of making things easier, friendlier, and faster.

    So while most designers know there are exceptions to the ‘faster = better UX’ rule (the benefits of injecting friction to an experience are well-documented), fewer grasp the role that speed, and more fundamentally, time, plays in an experience.

    In fact, timing is so crucial to UX design that the usability gurus at NNG have crafted an entire ‘powers of ten’-based system for it.

    So how can you ensure an experience you are crafting has user-friendly timing? How do you know if a digital product is responding too slow (or, more intriguingly, too fast?) And how can you design experiences while keeping timing in mind?

    Find out more.
    https://usabilitygeek.com/start-designing-with-perfect-timing/
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  2. What man wouldn’t want to wear a pink bunny onesie?

    You know! The kind 9-year-old Ralphie got from his aunt in ‘A Christmas Story,’ and then — mortified — had to don for the family.

    Kohl’s sells them in its men’s section, along with Chewbacca, Elf, gorilla and shark onesies, and other white elephant specials.

    Making shopping fun and an experience instead of a chore is part of brick-and-mortar retail’s answer to the rise of online shopping, said Barbara Kahn, professor of marketing, Wharton School, University of Pennsylvania.
    http://thecourier.com/breaking-news/2017/11/21/stores-adapt-to-online-shopping-challenge/
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  3. Traditional levers for managing tail spend i.e. analytics based buying methodologies and frameworks will continue be applied at the backend, these will get augmented with the new lever of user experience at the top.
    http://www.forbesindia.com/blog/technology/tail-spend-management-enhancing-user-experience/
    Tags: , by tjeerdtraats (2018-01-12)
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  4. It’s getting harder every day to protect an organization’s data from external and internal and threats. With the new norm of employees accessing all types of apps in the cloud, there is no longer a viable security perimeter that organizations can protect. This is all the more concerning given the number and severity of cybersecurity threats bombarding organizations today.
    https://www.csoonline.com/article/3261564/data-protection/take-a-new-approach-to-data-security-protect-all-of-it.html/
    Tags: , , , by tjeerdtraats (2018-03-08)
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  5. When it comes to a solution you are using, if there is something weird, and it does not look good, ‘who you gonna call’? Tech support.

    Technical support teams bust user issues day in, day out. They serve on the front line for product problems, fixing errors for dissatisfied customers and calming your confounded users. So why are support technicians so seldom used as a UX resource?

    Every product and I do mean every, is imperfect. So is every user. It is the support team that must encounter these technical imperfections and user errors and take them on. Amidst all the humdrum of lost passwords and application resets, a technical support team is often sitting on a treasure trove of user insight. It is time to take support out of its silo.
    https://usabilitygeek.com/technical-support-teams-ux-success/
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  6. Téo Taxi, based in Montreal, Canada, is one of North America’s first all-electric taxi companies. Starting out with 50 vehicles in 2014, the company has grown rapidly, and currently runs a fleet of over 130 vehicles driven by 400 salaried drivers — a first in an industry that traditionally relies on self-employed workers. From the start, Téo Taxi was in a class of its own. Not only did our snazzy green-and-white cars look different, we also offered Montrealers a completely new taxi experience: a quiet ride, impeccable customer service, and a simple and secure ordering and payment process via our mobile app.
    https://uxplanet.org/t%C3%A9o-taxi-from-a-ux-perspective-looking-under-the-hood-of-an-app-based-electric-taxi-service-7cded4410ed0/
    Tags: , , by tjeerdtraats (2018-01-09)
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  7. Face it. Even if you believe yourself to be the world’s most creative designer or developer, we’re all in need of some inspiration every now and then. We like to call this, ‘having a mindset for growth’. And one of the best places to find this inspiration as well as stay ahead of the latest trends and best practices in the user experience space is to consult expert opinions, which – you guessed it – are often found in articles on User Experience (UX) blogs.
    http://mopinion.com/hottest-user-experience-ux-blogs/
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  8. If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, you’re certainly on the right track. Now all you’re going to need is a strategy that encompasses those goals, which – in the case of feedback – can be as simple as using a feedback form template, or at least understanding how a feedback form should be designed…
    https://mopinion.com/the-best-feedback-form-templates-for-your-website/
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  9. Have you ever looked at your web statistics and found that your bounce rates are really high but your conversion rates are really low? You know that this isn’t a good sign, but you have no idea why it’s happening or how to fix it. So what now? In this blog, we will take a closer look at some of the best User Experience (UX) tools.
    https://mopinion.com/best-user-experience-ux-tools-overview/
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  10. The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services often of available online (for example banks, telecommunications companies, utilities etc.) it’s vital that the CX strategy recognises and caters for this too.
    https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.