To Taxi from a UX perspective: looking under the hood of an app-based electric taxi service

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  1. To Taxi, based in Montreal, Canada, is one of North Americas first all-electric taxi companies. Starting out with 50 vehicles in 2014, the company has grown rapidly, and currently runs a fleet of over 130 vehicles driven by 400 salaried drivers??a first in an industry that traditionally relies on self-employed workers. From the start, To Taxi was in a class of its own. Not only did our snazzy green-and-white cars look different, we also offered Montrealers a completely new taxi experience: a quiet ride, impeccable customer service, and a simple and secure ordering and payment process via our mobile app.
    Tags: ux, user-experience, ux-design, by tjeerdtraats (2018-01-09)
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