When it comes to a solution you are using, if there is something weird, and it does not look good, who you gonna call? Tech support.
Technical support teams bust user issues day in, day out. They serve on the front line for product problems, fixing errors for dissatisfied customers and calming your confounded users. So why are support technicians so seldom used as a UX resource?
Every product and I do mean every, is imperfect. So is every user. It is the support team that must encounter these technical imperfections and user errors and take them on. Amidst all the humdrum of lost passwords and application resets, a technical support team is often sitting on a treasure trove of user insight. It is time to take support out of its silo.
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