tjeerdtraats

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  1. Quantifying the user experience is the first step to making measured improvements.

    One of the first questions with any metric is “what’s a good score?”. Like in sports, a good score depends on the metric and context.

    Here are 10 benchmarks with some context to help make your metrics more manageable.
    https://measuringu.com/ux-benchmarks/
    Tags: , by tjeerdtraats (2017-11-20)
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  2. Good design tends to follow general principles that give designers overarching guidelines to work within. But for user experience and interface designers, there are also laws that govern the nitty-gritty. For instance, it’s helpful to know that the time it takes for a user to make a decision increases when there are more complex choices–known as Hick’s Law–or that because users spend most of their time on other websites, they want yours to work similarly to what they know–the premise of Jakob’s Law.
    https://www.fastcodesign.com/90157775/10-laws-of-ux-illustrated/
    Tags: , , by tjeerdtraats (2018-01-23)
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  3. Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides...
    https://mopinion.com/10-must-read-growth-hacking-guides/
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  4. As we move into 2018, it is safe to assume that there is no single serious mobile app company out there that does not understand the value and the importance of the UX designer.

    With user experience being center stage for every contemporary mobile app, UX designers are faced with a daunting task of leading from the front rather than from the back. The everlasting need of being fresh, creative, to think outside the box and bend or break the rules where possible means that they will either need to create new trends or follow current ones – always.
    https://usabilitygeek.com/new-year-resolutions-ux-designer-2018/
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  5. In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
    https://blog.hubspot.com/marketing/improve-your-websites-user-experience/
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  6. No matter how far the world goes, the final goal of any business is to generate profit. For that, it needs to convert. To achieve this goal, the consumer - or user in the case of software - needs to feel comfortable with the interaction they have with their product, or service provider. In the digital world, this is known as User Experience (UX). The better that relationship is, the better the sales potential.
    http://www.dotcominfoway.com/blog/12-ux-tips-to-boost-your-website-engagement-and-user-experience-for-a-better-conversion/
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  7. In any industry, trends somehow reflect people’s everyday needs and behavior. This never-ending process of modification follows us wherever we go — and mobile app development is not an exception. Strictly speaking, new technologies have become the leader of human progress, that’s why their changes are quite significant to any of us.
    https://uxplanet.org/10-up-to-date-mobile-app-design-trends-for-upcoming-2018-19918eac8ee5/
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  8. Customer Experience (CX) is emerging as a multidisciplinary field. It’s not just operations, marketing, sales, design, or insights… all of the above is required to create an immersive and seamless experience for your customers.

    That being said, the metric back bone of most CX programs rests in the Voice of the Customer (VOC) program. That is, those activities focused on getting customer and prospect feedback, getting it to the right people, and then doing something about it. If you are striking out for the first time to develop a VOC program or looking to upgrade your existing program here are some tips to consider.
    http://customerthink.com/10-ways-to-reboot-your-voice-of-the-customer-voc-program/
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  9. In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.
    https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/12-design-trends-to-integrate-into-your-web-development-and-marketing/#18024c127f17/
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  10. Things move quickly in the mobile app universe. To succeed in the field of mobile UX design, designers must have the foresight and prepare for new challenges around the corner.

    To simplify the task, I’ve listed the biggest, impactful trends for 2018 and, most likely, beyond.
    https://uxplanet.org/12-mobile-ux-design-trends-for-2018-5b4ce7e8445f/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.