"People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
More shopping on mobile amplifies a persistent problem for online retailers. Growing cart abandonment. Research from Barilliance, an eCommerce personalization tools developer, illuminates the challenge.
https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/
According to iProspect estimates, the travel industry is missing out on £900 million a year in potential revenue due to this poor mobile performance.
SaleCycle has recently conducted some research on increasing online travel bookings, looking at mobile optimisation. All but one of the top 50 travel sites were ‘mobile-friendly’ i.e. they were tailored in some way to a small screen, but good mobile UX goes deeper than that.
In this article, I’ll look at the UX elements that go into a better mobile experience on travel sites, and some mistakes to avoid.
https://www.econsultancy.com/blog/70215-what-makes-a-travel-website-usable-on-mobile/
It may come as a surprise to many of you how much effort is put into developing mobile apps nowadays. And why all the effort? If designed well, your app can give you the upper hand in the battle for market share. Note: the key words here are ‘if designed well’. Unfortunately, this isn’t the case with all mobile apps on the market. Sure, they get the job done, but many of these apps still lack key features their users crave and a strong user experience. Fortunately, there is a remedy for these poorly designed mobile apps that will help put them back on top: in-app feedback.
https://blog.appsee.com/top-5-reasons-you-should-be-collecting-in-app-feedback/
A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
https://mopinion.com/mobile-development-tools-an-overview/
Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.
The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
To keep your site relevant—and to keep up with Google’s latest indexing changes that will further emphasize mobile accessibility—I’ve put together five important mobile stats you should be aware of, as well as some insight into how your business can address the B2B mobile shift.
https://blog.capterra.com/mobile-user-experience-facts/
In customer experience (CX), mobile is becoming everything. But, mobile success requires a lot more than just having an app or mobile site.
With over 40% of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery.
Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to direct and even unorthodox ways to discover relevant information, insights and desired outcomes.
https://www.forbes.com/sites/briansolis/2018/07/11/mobile-is-eating-the-customer-journey/#70bc3efb76f6/
Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.
To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
Bookmarks on this page are managed by an admin user. 
