Tags: mobile*

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  1. In customer experience (CX), mobile is becoming everything. But, mobile success requires a lot more than just having an app or mobile site.

    With over 40% of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery.

    Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to direct and even unorthodox ways to discover relevant information, insights and desired outcomes.
    https://www.forbes.com/sites/briansolis/2018/07/11/mobile-is-eating-the-customer-journey/#70bc3efb76f6/
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  2. Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.

    The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
    https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
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  3. More shopping on mobile amplifies a persistent problem for online retailers. Growing cart abandonment. Research from Barilliance, an eCommerce personalization tools developer, illuminates the challenge.
    https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/
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  4. It may come as a surprise to many of you how much effort is put into developing mobile apps nowadays. And why all the effort? If designed well, your app can give you the upper hand in the battle for market share. Note: the key words here are ‘if designed well’. Unfortunately, this isn’t the case with all mobile apps on the market. Sure, they get the job done, but many of these apps still lack key features their users crave and a strong user experience. Fortunately, there is a remedy for these poorly designed mobile apps that will help put them back on top: in-app feedback.
    https://blog.appsee.com/top-5-reasons-you-should-be-collecting-in-app-feedback/
    Tags: , , , , by eringilliam (2018-05-25)
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  5. With mobile-first indexing recently being rolled out, it’s out with the old and in with the new. Here’s how you can up your mobile user engagement in 8 easy steps.
    https://edgylabs.com/8-ways-to-increase-mobile-engagement/
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  6. To keep your site relevant—and to keep up with Google’s latest indexing changes that will further emphasize mobile accessibility—I’ve put together five important mobile stats you should be aware of, as well as some insight into how your business can address the B2B mobile shift.
    https://blog.capterra.com/mobile-user-experience-facts/
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  7. At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.

    Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
    https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
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  8. The education game market continues to grow rapidly, and mobile learning games are a dominant force in this market. Newzoo, an industry analyst that provides insight for the generic games market, predicts the overall mobile game market across all game types will grow 40 percent between now and 2020. That’s a significant growth increase.
    https://www.td.org/insights/when-games-go-small/
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  9. PWAs allow users to have the experience of an app without having to download one.

    By now, you’ve probably heard that Progressive Web Apps (PWA) are the next big thing. Experts believe that they’ll push the mobile web forward, bring parity to web and native apps and provide mobile specific capabilities to web users.

    So what are Progressive Web Apps, exactly?
    https://www.itproportal.com/features/progressive-web-apps-why-theyre-revolutionising-the-user-experience/
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  10. Mobile traffic has already surpassed desktop traffic online. More than half of all traffic is from smartphones and tablets now.

    Plus, 79 percent of global internet traffic will be mobile by the end of 2018.

    And it’s no secret that Google places a big importance on mobile.

    Mobile is critical in today’s world. But just having a mobile site doesn’t mean you are free from potential issues.
    https://www.searchenginejournal.com/site-ready-google-mobile-first-index/240927/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.