Tags: mobile*

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  1. Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.

    To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
    https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
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  2. While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
    https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
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  3. Designing a mobile marketing strategy is both an art and science. You need to take many factors into account, listen to your hunches about your audience, draw on your experience, and put new tactics into place.

    But how do you know if your strategy is working?

    You won’t unless you measure it. Here are five steps you can take to measure the effectiveness of your mobile marketing strategy.
    https://www.entrepreneur.com/article/320754/
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  4. The global network test and measurement market is a multi-billion dollar industry and plays a key role in the development of new products and technologies and drives ongoing improvements to mobile quality and customer experience. As the world becomes increasingly mobile, testing and measuring mobile network performance has taken centre-stage and the industry has come a long way since the old ways of manually ‘road-testing’.
    https://www.itproportal.com/features/measuring-the-mobile-user-experience-an-evolution-from-man-with-a-suitcase-to-mass-sourcing/
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  5. Even though many businesses understand the importance of going digital and get their websites, they seldom consider its user-friendliness. In fact, great UI/UX can bring in more web traffic than you think. They help boost the SEO rank and bring back customers to the website more often.

    Along with user-friendliness, mobile-friendliness is also important. Responsive websites are a must these days because people use mobiles and smaller, smarter devices to browse through websites.

    Desktops have become almost extinct and laptops are now endangered! Mobiles and other smart devices have taken their place. They are more convenient to use and easier to carry. But ensuring user-friendliness on a mobile is just as important. Here are 11 interesting tips to make a mobile responsive web design.
    https://dzone.com/articles/11-unique-tips-to-create-a-user-friendly-mobile-re-1/
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  6. According to iProspect estimates, the travel industry is missing out on £900 million a year in potential revenue due to this poor mobile performance.

    SaleCycle has recently conducted some research on increasing online travel bookings, looking at mobile optimisation. All but one of the top 50 travel sites were ‘mobile-friendly’ i.e. they were tailored in some way to a small screen, but good mobile UX goes deeper than that.

    In this article, I’ll look at the UX elements that go into a better mobile experience on travel sites, and some mistakes to avoid.
    https://www.econsultancy.com/blog/70215-what-makes-a-travel-website-usable-on-mobile/
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  7. In customer experience (CX), mobile is becoming everything. But, mobile success requires a lot more than just having an app or mobile site.

    With over 40% of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery.

    Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to direct and even unorthodox ways to discover relevant information, insights and desired outcomes.
    https://www.forbes.com/sites/briansolis/2018/07/11/mobile-is-eating-the-customer-journey/#70bc3efb76f6/
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  8. Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.

    The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
    https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
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  9. More shopping on mobile amplifies a persistent problem for online retailers. Growing cart abandonment. Research from Barilliance, an eCommerce personalization tools developer, illuminates the challenge.
    https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/
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  10. It may come as a surprise to many of you how much effort is put into developing mobile apps nowadays. And why all the effort? If designed well, your app can give you the upper hand in the battle for market share. Note: the key words here are ‘if designed well’. Unfortunately, this isn’t the case with all mobile apps on the market. Sure, they get the job done, but many of these apps still lack key features their users crave and a strong user experience. Fortunately, there is a remedy for these poorly designed mobile apps that will help put them back on top: in-app feedback.
    https://blog.appsee.com/top-5-reasons-you-should-be-collecting-in-app-feedback/
    Tags: , , , , by eringilliam (2018-05-25)
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