People don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
If you search the internet for ‘content and AI’, you’ll mostly find people talking and writing about how algorithms are trespassing on the territory of creatives. Algorithms for short and structured copywriting, algorithms as tastemakers, algorithms producing movies and so on.
But what’s more interesting than all the future-gazing is the question of how marketers are setting the context for AI?
https://www.marketingweek.com/ben-davis-user-experience-ai/
You probably don’t notice intuitive web design, but you do notice bad design. People such as Charles Novabos, who works with Pramerica, are essential to ensuring a seamless online experience.
While bad website design sticks out like a sore thumb, good website design should be imperceptible. You mightn’t even notice when a page is well integrated across your devices or is designed intuitively – you’ll be too busy breezing through the site with ease.
Ensuring websites are seamless to navigate, however, is a far from easy task. That’s why companies such as Pramerica need user experience (UX) researchers such as Charles Novabos. We caught up with Novabos to see what his working day entails.
https://www.siliconrepublic.com/people/pramerica-charles-novabos-ux-design/
Even though many businesses understand the importance of going digital and get their websites, they seldom consider its user-friendliness. In fact, great UI/UX can bring in more web traffic than you think. They help boost the SEO rank and bring back customers to the website more often.
Along with user-friendliness, mobile-friendliness is also important. Responsive websites are a must these days because people use mobiles and smaller, smarter devices to browse through websites.
Desktops have become almost extinct and laptops are now endangered! Mobiles and other smart devices have taken their place. They are more convenient to use and easier to carry. But ensuring user-friendliness on a mobile is just as important. Here are 11 interesting tips to make a mobile responsive web design.
https://dzone.com/articles/11-unique-tips-to-create-a-user-friendly-mobile-re-1/
An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
No one would want to stay on a website page that takes long to load, doesn’t provide much relevant information, is aesthetically unpleasing or difficult to navigate through. Here are some tips to make a website experience user-friendly.
https://mediaindia.eu/digital/does-your-website-offer-a-user-friendly-experience/
User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.
This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
