Tags: customer-experience*

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  1. I recently took my car in for servicing and got it back the same day. But after less than an hour, the problem reappeared. I took the car back, and after some delay, the issue was resolved. While I was collecting the vehicle the service associate informed me I would be receiving a survey, and asked if I would kindly give him a 9 or 10. After sharing my story with friends, I realized that my experience was no exception, which prompted us to launch our own survey on the premium and luxury automotive segment. We found that the customer experience (CX) with most brands was poor, yet most of them were boasting about their high customer satisfaction rates. This inevitably led to the conclusion that CX measurement is flawed.
    https://www.forbes.com/sites/forbesagencycouncil/2019/04/30/customer-experience-cx-programs-past-present-and-future/#103083671b26/
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  2. We live in strange times. While companies are at their wit’s end trying to devise inventive social media strategies to mop up more followers and thereby, more customers, a few months ago, to everyone’s surprise, and probably, amusement, the picture of an egg became the most liked post on Instagram. What made the picture of a plain egg so popular? Social media pundits have no answer for this and probably never will. But what we can certainly infer from this is that economists were right when they proposed a new school of thought called ‘attention economics’ in which they defined human attention as a scarce commodity. In the internet era, where a person is presented with a multitude of choices at every step, as a business, if you’re not giving them a long-lasting experience, you’re simply going to fade into obscurity.
    https://www.entrepreneur.com/article/331658/
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  3. In today’s customer-centric world, the manner of communication has drastically changed from the perspective of ‘me’ to ‘you’. The target audience is at the centre of it. Customer Experience (CX) is integral than ever before. As experts from Walker state, it has all chances to overtake price and product as the key brand differentiator by 2020.

    Nowadays any business is a digital business, whether it is using digital solutions for managing its employees, providing better service for its clients, or gaining a competitive advantage in the market. User Experience (UX) of all these solutions play a crucial role in the customer journey and overall business success. That’s why global giants like Google, Airbnb, and Amazon have already integrated User Experience into the core of their business processes. So, let’s discover the philosophy of UX and the influence it has on the customer’s overall satisfaction with the product and the company.
    https://www.business2community.com/brandviews/freshdesk/ux-and-its-impact-on-customer-experience-02176828/
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  4. Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle.

    It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer experience. Be it for B2B or B2C, there is ample buzz around the serious business results achieved with the successful adoption of customer experience measures.
    https://martechseries.com/mts-insights/staff-writers/moment-truth-cant-ignore-customer-experience-initiatives-anymore/
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  5. Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one can win on price all the time. Consequently, businesses need to generate value outside price and deliver a superior customer experience if they want to win market share.
    https://mopinion.com/alpharooms-selects-mopinion-to-help-aid-in-customer-experience-initiatives/
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  6. While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
    https://mopinion.com/10-must-read-guides-to-digital-transformation/
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  7. What is best practice when it comes to UX? Unfortunately, a lot of advice out there on 'user experience' (UX) directly contradicts other advice. Some of this bad advice is simply out of date, but some is simply wrong—always was, always will be.

    How do these myths take hold? Sometimes what makes for good advice is sector-dependent and not universally applicable, other times it's because of "truthiness": "Don't make users click more than three times" sounds like it should be true, even if it isn't.

    Confusion over best practices for UX reign over every sector. This confusion creates myths, and these myths create disjointed experiences that actively work against the frictionless customer experience.

    So what are these myths?
    https://www.computing.co.uk/ctg/opinion/3070207/debunking-the-myths-around-ux/
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  8. If there’s one person I’m learning a lot from these days, it’s my 2-year-old granddaughter. Watching young Hazel encounter and learn to navigate her way in the world is a delight and incredibly instructional. She has no preconceived ideas of how things should work, nor built-in assumptions of what an interaction should be. She learns by copying, and most of all, by trying: pushing her limits of what is socially acceptable, and technologically feasible, to help her obtain her goals.

    Hazel is the best predictor of the customer experience.
    https://www.cmswire.com/customer-experience/want-to-know-the-future-of-customer-experience-ask-a-2-year-old/
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  9. With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user exerpience designers in February 2017 revelaed that, "Eighty-seven percent of managers said hiring more UX designers is the top priority for their organization: higher than graphic designers (76%) and product managers (74%), and tied with software engineers for top spot." "The demand for UX designers is still there. Just one look at Indeed’s job posting for UX designers speaks volumes, "said Cisco Guzman, director of product management at Adobe XD.
    https://www.cmswire.com/customer-experience/13-must-have-user-experience-ux-design-skills/
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  10. Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.

    Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric as many claim to be.

    Why is this? Why are brands struggling to improve the customer-facing parts of their businesses – and what can marketers do to help?
    https://econsultancy.com/what-is-ideal-customer-experience-why-elusive-for-brands/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.