Conversion rate optimisation (CRO) is the process of testing a range of experiences to find which combination provides the best results.
These results are usually related to increasing positive user actions such as newsletter sign-ups, memberships or donations, and improving site engagement, for example turning visitors into leads and leads into sales.
Whatever experience you want to boost or optimise, there is a place for CRO in your digital marketing strategy.
https://mumbrella.com.au/how-does-conversion-rate-optimisation-work-502075/
Once upon a time, the internet was the same no matter where you lived or your personal circumstances. In recent years, however, the means to personalize and tailored websites to different users has increased exponentially. Today, we’re on the edge of a huge shift in the way we experience the internet. From geo-targeting to micro-advertising, new technologies spell the end of the internet as we know it. Whether good or ill, we’ll explore of few the features of this new online experience below.
http://www.ohgizmo.com/2018/02/27/how-the-internet-will-become-more-personalized-in-2018/
There has always been a tendency in banking to believe that 'more is better.' Unfortunately, in an increasingly complex world, consumers value simplicity. As opposed to just being 'less', banking needs to get rid of the unnecessary, without sacrificing delightful experiences. This guide should be shared throughout all banking organizations.
https://thefinancialbrand.com/71025/simplicity-digital-banking-guide-trends/
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.
But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services.
https://searchengineland.com/6-smart-e-commerce-lessons-to-boost-local-business-292853/
Given the importance of speed as a metric, Google at Mobile World Congress is introducing new tools to help mobile sites improve their end-user experiences. The first is a comparison tool, while the second helps calculate the monetary impact of speed.
https://9to5google.com/2018/02/26/google-speed-scorecard-and-impact-calculator-tool/
Samsung’s foldable phone has become a mystery that will not be solved until next year. Samsung’s mobile president DJ Koh has recently given an interview to the world’s most popular tech news outlet Cnet and said that the company is making progress on the foldable phone, rumored as Galaxy X.
https://www.techjuice.pk/samsungs-foldable-phone-best-user-experience-president-dj-koh/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
In this article we will define 10 tools that offer in-app & web notifications.
https://mopinion.com/10-tools-with-in-app-web-notifications/
We’re very excited to announce that the Mopinion website (previously only in English) is now available in four new languages: French, German, Spanish and Dutch. The addition of these new languages reflects the increasing demand for digital feedback solutions abroad as well as Mopinion’s rapidly growing customer base.
Some might even say this is our attempt at world domination…but that’s just speculation…
https://mopinion.com/mopinion-launches-website-in-four-new-languages/
SEO is a dynamic, ever-changing field. As search algorithms evolve and the way we use technology in our day-to-day lives changes, the best SEO strategy will always be a moving target. That’s why it’s so important—and sometimes, a little exhausting—to pay attention to shifting SEO trends. What’s hype and what’s real? Here are a few SEO trends for 2018 that we don’t see going away anytime soon:
https://www.influencive.com/seo-trends-pay-attention/
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