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  1. There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating them and will try to commercialize. Most of those products fail and that happens pretty often. The reason behind it is because those products are not designed to fit the actual needs of the potential customers.
    https://www.forbesmiddleeast.com/en/how-to-design-a-perfect-user-experience/
    Tags: , , by eringilliam (2018-05-22)
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  2. User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It's not any single design element or layout that defines the experience -- instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company.

    The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business's bottom line.
    https://www.entrepreneur.com/article/313003/
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  3. As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.

    In reviewing several recently announced banking and fintech partnerships, it becomes clear that addressing the consumer experience is a core motivating factor. Certainly the strategic rationale for collaboration is much broader: financial institutions pursuing revenue synergies, market expansion, or even access to innovation from partnerships. However, in today’s digital-first world, user experience is increasingly guiding collaboration decisions as much as individual product, market, or growth considerations.
    https://thefinancialbrand.com/72411/banking-fintech-partnership-cx-experience-trends/
    Tags: , , , by eringilliam (2018-05-22)
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  4. With mobile-first indexing recently being rolled out, it’s out with the old and in with the new. Here’s how you can up your mobile user engagement in 8 easy steps.
    https://edgylabs.com/8-ways-to-increase-mobile-engagement/
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  5. Increased ownership of personal mobile devices and unfettered Internet access has given rise to a new breed of consumers - arguably some of the most informed yet impatient in history.

    Businesses seeking to meaningfully engage audiences and elevate themselves from the constant chatter of 24/7 news feeds and notification cycles have increasingly found themselves engaging and exploring the applications of User Experience (UX) design to enhance business growth. UX refers to a person's experience with a digital product or service.

    Some hard-won bits of wisdom private investment platform Fundnel has learnt from experience include....
    https://www.tnp.sg/news/views/great-digital-user-experience-key-winning-and-keeping-customers/
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  6. Online customer survey tools are a great way of engaging with your customers and discovering insights into various areas of online performance. For example, you can use survey tools to trace product feedback, carry out market research, measure customer service, the performance of your newsletters and much more. But which online customer survey tool is best for your business? Let’s take a look at one in particular: Qualtrics.
    https://mopinion.com/alternatives-and-competitors-of-qualtrics/
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  7. The color green is relaxing, red is passionate, and blue is tranquil. We all know that colors can affect our mood, but it turns out that color can also affect our decision making.

    A team at Salesforce dedicated to its Analytics product recently conducted user research to find out if color influences how quickly and accurately we make decisions.

    Here’s what they found:
    https://www.invisionapp.com/blog/color-user-experience/
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  8. Is your user experience leaving money on the table? Take a fresh look at your digital strategy and leverage these opportunities to simplify UX for greater ROI.
    https://www.inc.com/amy-buckner-chowdhry/4-ways-to-simplify-your-user-experience-for-greater-returns.html/
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  9. User experience (or UX) is a term developers use to describe how your customers interact with your software.

    I’m sure you’ve used a website or an app before and been bamboozled or frustrated – this is an example of bad UX. Conversely, as well as simply delivering functionality to your users, good UX will go that extra step to make your software a delight to use.
    https://www.cio.co.nz/article/641348/user-experience-just-pretty-fluff/
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  10. With the convergence of context, channels, content, and commerce; friction at different stages of the customer journey is considered the worst enemy of customer experience (CX). Regardless of the industry or area, your business operates in; this has resulted in an ongoing debate in experience economy on how to make great products and deliver exceptional services as it is an opportunity to create a lasting and meaningful experience for digital-savvy customers. So one of the items rising as a top priority of CX agenda is to provide a seamless and frictionless experience across all channels.
    http://customerthink.com/to-have-friction-or-not-to-have-friction-along-the-customer-journey/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.