User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It's not any single design element or layout that defines the experience -- instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company.
The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business's bottom line.
Voting 0
