It's an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correlate with shopper demands.
The good news for grocery retailers is that decades of lessons learned via brick-and-mortar initiatives for category management and shopper marketing can be applied to e-commerce with relative ease.
So why isn't this happening at a faster pace? There are two main reasons.
First, CPG brands have been slow to react to e-commerce and have failed to make the necessary investments. Second, in an effort to react quickly to e-commerce competition such as Amazon some retailers are rushing to "band-aid" solutions, rather than building capabilities that enable a customized user experience and the ability to harvest invaluable customer data.
With that in mind, here are three basic lessons from traditional commerce that can fuel e-commerce success.
https://www.retailcustomerexperience.com/blogs/3-brick-and-mortar-lessons-for-e-commerce/
The website is full of internal speak, lack of flow, and the critical information to help the user is suffocated by the weeds of marketing waffle and so the user needs to phone the support centre – who’s to blame?
The patient gets frustrated when the patient after them in A&E gets treated more quickly because their injury is more serious but they don’t understand that process – who’s to blame?
https://www.siliconrepublic.com/companies/bad-user-experience-design/
However you refer to your user experience design (UXD, UED or XD), it’s in your best interest to take the process of enhancing your website seriously. In order to create the most appealing user experience, it needs to be usable, accessible and pleasurable to surf through your site. The total user experience starts with human-computer interaction (HCI) and expands to every aspect of your product or service as perceived by your visitors.
It’s a lot easier these days to get your website up and running. Yet, it’s harder than ever to optimize your website design for the precise user experience (UX) that will draw in your target market. According to the Society of Digital Agencies (SoDA), 77 percent of organizations think that a poor website UX is a major weakness for today’s marketing experts.
https://axcessnews.com/business/tech/three-simple-truths-get-users-love-website_6461/
The primary goal of experienced SEO is to create a durable foundation for a promising website with the practical and clean user experience. It makes the site easily discoverable with the trust and credibility of the brand and current digital properties.
https://www.socpub.com/articles/your-business-dire-need-seo-services-16111/
t was not long ago when tablets were the craze, and technology was taken less seriously by businesses. Back then it was a perfect mix between people, technology, and process. Today, we are in an era when technology is improving, and people and process are gradually replaced by it.
Although that may not be entirely true. It is actually a paradox since more often than not we introspect how technology has made our lives easier both from an individual and industrial point of view. One of those aspects which has helped build economies and various sectorial businesses is Machine Learning (ML). From automation to analysis of data, the technology has the power to learn without having to be explicitly programmed.
http://www.bgr.in/features/machine-learning-is-changing-the-face-of-businesses-today/
Twitter announces its latest efforts to build trust and encourage healthy conversation on the platform with the removal of locked accounts that may result to a change in the number of followers displayed on many profiles. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. Follower counts on Twitter is a visible feature, and Twitter wants everyone to have confidence that the numbers are meaningful and accurate.
Over the years, the company has locked accounts when sudden changes in account behavior were detected. In these situations, Twitter reaches out to the owner of the account and unless they validate the account and reset the passwords, Twitter will keep them locked with no ability to log in. This week, the company will be removing these locked accounts from follower counts across profiles globally.
A few important things to note about this update are as follow:
http://www.marketing-interactive.com/improving-user-experience-twitter-to-remove-non-credible-follow-counts/
Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in a more general sense, the brand itself. With a surplus of these tools on the market, it can be rather challenging to select the right tool for your business. So don’t be hasty – take your time and evaluate your options…let’s start off with one of the more seasoned tools, Feedbackify.
https://mopinion.com/top-10-competitors-alternatives-to-feedbackify/
The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services often of available online (for example banks, telecommunications companies, utilities etc.) it’s vital that the CX strategy recognises and caters for this too.
https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
According to iProspect estimates, the travel industry is missing out on £900 million a year in potential revenue due to this poor mobile performance.
SaleCycle has recently conducted some research on increasing online travel bookings, looking at mobile optimisation. All but one of the top 50 travel sites were ‘mobile-friendly’ i.e. they were tailored in some way to a small screen, but good mobile UX goes deeper than that.
In this article, I’ll look at the UX elements that go into a better mobile experience on travel sites, and some mistakes to avoid.
https://www.econsultancy.com/blog/70215-what-makes-a-travel-website-usable-on-mobile/
Year over year, end-user experience continues to rise among the Key Performance Indicators (KPIs) organizations use to measure IT. Gartner’s suggested methodologies for measuring end-user experience are aggregated into a category called Digital Experience Monitoring (DEM). However, regardless of which flavor(s) of DEM an organization may use to establish end-user experience metrics, the reason end-user experience matters is because it is a benchmark for productivity.
https://www.computerworld.com/article/3292981/it-management/mending-the-rift-between-end-users-and-it.html/
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