Last year, the Pew Research Center reported that two-thirds (67%) of Americans get at least some of their news on social media. As a result, media publishers have been plugging millions of dollars and resources into growing their social media presence. This has been problematic for brands like LittleThings, BuzzFeed, The Huffington Post and Mashable.
https://www.forbes.com/sites/amitchowdhry/2018/03/16/engage-im/#10f91b3734b8/
You might have heard buzz in the industry that Progressive Web Apps (PWA) are set to be the next big thing. Those in the know might tell you they’ll push the mobile web forward, bring parity to web and native apps and provide mobile-specific capabilities to web users. Perhaps unsurprisingly, Google came up with the term, and PWAs are seen alongside Accelerated Mobile Pages and Responsive Web Design as a weapon in the fight for a slick mobile user experience.
http://www.fourthsource.com/apps/creating-rich-user-experience-progressive-web-app-might-right-brand-22596/
Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
You’ve probably heard the oft-repeated jargon “UX”, you may even know that it stands for “User Experience”– but do you understand what it really means?
https://www.bbntimes.com/en/technology/ux-is-the-answer-what-was-the-question-though/
B2C companies have long known that a great customer experience is crucial for success. Matt Hampshire encourages B2Bs to take it just as seriously.
Slowly but surely, B2B companies are beginning to realise they need to catch up with the way their customers are finding, researching and buying their products through digital platforms. They’re starting to understand that they are being evaluated using the same criteria as B2C businesses.
More and more, they are seeing how customers are placing a higher priority on ease of use, relevance and value, just as they would on Amazon or any other digital marketplace.
http://www.insidesap.com.au/time-fix-dated-b2b-user-experience/
The education game market continues to grow rapidly, and mobile learning games are a dominant force in this market. Newzoo, an industry analyst that provides insight for the generic games market, predicts the overall mobile game market across all game types will grow 40 percent between now and 2020. That’s a significant growth increase.
https://www.td.org/insights/when-games-go-small/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
PWAs allow users to have the experience of an app without having to download one.
By now, you’ve probably heard that Progressive Web Apps (PWA) are the next big thing. Experts believe that they’ll push the mobile web forward, bring parity to web and native apps and provide mobile specific capabilities to web users.
So what are Progressive Web Apps, exactly?
https://www.itproportal.com/features/progressive-web-apps-why-theyre-revolutionising-the-user-experience/
Hiring enough software engineers, DevOps managers, cloud computing specialists and other roles required to facilitate IT transformations remain tall tasks for CIOs. But the talent crunch isn't limited to those with coding skills and algorithmic thinking: Enterprises are also struggling to hire staff with soft skills who can help shape the user experience around digital services.
http://www.cio.in/feature/8-essential-roles-successful-digital-transformation/
The payments business has undergone a massive revolution. While online shopping technology has surged forward with better shopping cart systems, AI-assisted tools to help you find what you're looking for - even when you don't know what you want, and greatly improved user interfaces, payments have languished. Andy Barker, the head of payments at online commerce shopping provider Magento, and I spoke about this at the recent MagentoLive event.
https://www.lifehacker.com.au/2018/03/payments-are-slowly-catching-up-with-online-commerce-systems/
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