The experience your customers have when they visit your website and how easy it is for them to use is vital to the success of your online presence.
If your website is unprofessional or does not meet expectations from a design perspective then your audience may not trust your company, if it is slow and difficult to find what they want they may leave before getting in contact or completing their order.
This means, between a well-designed website that a customer finds easy to use and a poorly designed one can be the difference between success and failure online.
http://aspiringpanda.com/blog/why-the-customer-experience-of-your-website-is-vital/
Trust in a brand means that users are confident about the quality of your products or services, and reassured that if there is something wrong with it, you can be relied to make it right. If this is how customers view your brand, your conversions could be manifold.
For every digital business, the primary touchpoint for their consumers is the website or the application where brand interactions are created, and opinions are formed. For such businesses, user experience is a crucial part of a customer’s overall brand experience.
http://financialexpress.com/brandwagon/why-user-experience-ux-is-important-to-branding/1794275/
Digital transformation is, in part, driven by the need for enterprises to deliver better customer experiences, meet new-gen expectations and, for some businesses, to remain competitive (and survive).
For users––whether they are end users of a shopping site, customer support engineers using a ticketing system or business analysts looking for insights to drive the company forward––one thing remains the same: They want greater access to data than ever before. This has big implications for the future of database technology.
http://eweek.com/database/why-user-experience-2020-requires-fast-data-access/
Well-designed digital systems and government websites are crucial for e-governance to succeed.
Governor of Hawaii David Ige had a Muffley moment earlier this month. The Hawaii Emergency Management Agency had just pushed out a false ballistic missile alert on cellphones and airwaves. Ige was informed of the mistake within 2 minutes. But it would take 38 minutes for a public correction. The alert system, it turned out, had no cancellation option. How, Ige might have wondered like Cold War satire Dr. Strangelove’s hapless US President Merkin Muffley facing the prospect of nuclear armageddon, was it possible for the thing to be impossible to untrigger?
http://www.livemint.com/Opinion/z3CG0VhULZg81JAvLr7ePI/Why-user-experience-matters-for-egovernance.html/
What is user experience? How does it affect SEO? What do I need to know?
We have all the answers and explain why you need to focus on both SEO and UX if you want your website to be a success. We also provide a lot of actionable advice… so dive straight in!
With search engines getting smarter thanks to the increasing usage of machine learning, old SEO tactics are thankfully being rendered useless.
While before, a few keywords stuffed throughout the content was sufficient to get noticed by a search engine, it’s no longer the case. More relevant factors are now being taken into account to judge the quality of a website.
https://www.seo-plus.co.uk/user-experience-seo/
There’s no denying that we reside in a mobile-first world. There’s also no denying that this trend will continue, which means competition will inevitably become tougher and tougher.
https://www.forbes.com/sites/forbestechcouncil/2017/12/22/zero-time-for-bad-ux-five-tips-for-mobile-app-ux-design/#21d00ff15548/
User experience has often take a backseat to monetization needs at publishers, leading to the rise of ad blocking, and tech giants like Google and Apple cracking down on ads that slow down page speed.
But letting go of annoying, obtrusive ad formats which are still big revenue generators isn’t easy for publishers. For the latest in our Confessions series, we spoke to a digital media vet, who until recently was a senior publishing executive at a national newspaper, but has also spent time on the ad tech side, about the challenges in fixing the user experience.
https://digiday.com/media/people-bombarded-ads-confessions-publishing-vet-user-experience/
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