User experience has often take a backseat to monetization needs at publishers, leading to the rise of ad blocking, and tech giants like Google and Apple cracking down on ads that slow down page speed.
But letting go of annoying, obtrusive ad formats which are still big revenue generators isnt easy for publishers. For the latest in our Confessions series, we spoke to a digital media vet, who until recently was a senior publishing executive at a national newspaper, but has also spent time on the ad tech side, about the challenges in fixing the user experience.
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