It's not easy for retailers to keep up with the pace of marketing innovation. One challenge is their inability to keep up with the changing ways people want to shop for products and connect with brands.
Consumer behavior has shifted to smaller, more customer experience-oriented retailers, with e-commerce perceived to offer better choice, convenience and price. Consumers want to feel connected to the brand and expect to receive the same experience they've come to know in brick-and-mortar locations. More and more, consumers want to reach out digitally. Consumers expect a customized and personal shopping experience with seamless and immediate support.
Consumers are demanding that retailers change, yet so many are still not investing in the technologies and strategies necessary to meet this demand.
https://www.retailcustomerexperience.com/blogs/4-steps-for-retailers-striving-to-be-customer-centric/
CIOs are often inundated with vendor promises of a user experience so superb, they won’t need to fret about employee training. But CIOs should be skeptical when they hear promises like these, especially when it comes to AI and automation technologies.
https://searchcio.techtarget.com/blog/TotalCIO/AI-and-automation-will-need-more-than-a-great-user-experience/
Technology and innovation are changing the commerce landscape. Businesses can either evolve or face disruption due to mediocrity.
Today, technology shapes every aspect of our lives – communication, commerce, education, and the list goes on. This revolution has disrupted industries as a whole, challenging established practices and beliefs. One of these disruptions is commerce through brick-and-mortar establishments. You can do so much more using technology than by relying on the traditional in-store experience.
As a business owner, you should realize now that competition is not the store next door. It might be an amazing e-commerce website or a distributor in Thailand with an active social media page. To build a storefront of the future, you need to digitize the way you do business. That means investing in systems that help you build a modern storefront that is open to any and all customers, online or offline. Let's take a walk through next-gen retail tech that might reshape your business in the years to come.
https://www.business.com/articles/next-gen-user-experience/
Software has never been more accessible than it is today. User interface design has never been more straightforward, or more standardised. Today, we can all enjoy websites, products and applications without having to trade in hours of training and technical know-how.
This widespread accessibility seems patently beneficial. After all, software proficiency is no longer the sole realm of programmers and IT experts. Technology has got over its elitism problem, and become inclusive to users of almost all skill levels.
The question is: is this digital ‘dumbing down’ as desirable as it first appears? What we can gain in ease of use, we can also lose regarding user control. There is a fine line between dull and primitive; between refined and reduced. Unfortunately, there is no quick and easy answer as to just how quick and easy software should be.
https://usabilitygeek.com/is-digital-dumbing-down-desirable/
"I still think the user experience is crucial -- and it's about providing something that's right for the individual," says Cohen. "Technology departments must make sure they are providing the most optimal computing environment for their colleagues based on the state they're in -- whether that's fully connected, occasionally connected or entirely remote."
https://www.zdnet.com/article/laptops-hybrids-smartphones-and-tablets-deciding-the-right-mix-for-productivity/
t was not long ago when tablets were the craze, and technology was taken less seriously by businesses. Back then it was a perfect mix between people, technology, and process. Today, we are in an era when technology is improving, and people and process are gradually replaced by it.
Although that may not be entirely true. It is actually a paradox since more often than not we introspect how technology has made our lives easier both from an individual and industrial point of view. One of those aspects which has helped build economies and various sectorial businesses is Machine Learning (ML). From automation to analysis of data, the technology has the power to learn without having to be explicitly programmed.
http://www.bgr.in/features/machine-learning-is-changing-the-face-of-businesses-today/
Enterprise software often has a negative connotation because of the negative user experience associated with it. Two leading reasons why enterprise software isn’t cutting it are an overwhelming number of features and a general lack of intuitiveness.
Contrary to what you might think, it isn’t only untrained employees that don’t understand the software. Even the younger, extremely tech-savvy generation entering the workplace struggles to understand how this convoluted technology works.
https://www.forbes.com/sites/forbestechcouncil/2018/07/26/the-enterprise-software-trend-you-need-to-know-about/
Leaders in the digital age have to think about grooming the right talent for jobs of the future. We live in a world where connectivity is inevitable, and this makes the Internet of Things (IoT) stand out amongst the emerging technologies. IoT connectivity lies at the heart of digital transformation as it forms the foundation for a wide range of technologies including automation, Artificial Intelligence (AI), machine learning and robotics among others. The lack of understanding among decision makers of the potential benefits of IoT, and the limited maturity of the industry hinders its smooth adoption.
The Talent Supply Index found that the demand for talent in IoT shot up 304 percent between 2014 and 2017. Although the continuous uptick in need for expertise in emerging technologies and more specifically IoT, the talent available has not grown at the same pace. The next question that comes to mind is “How should we bridge this gap?"
Additional focus in the following four areas is required for organisations to be future ready:
http://www.forbesindia.com/blog/technology/bridging-the-talent-gap-in-emerging-technologies/
This article accepts a simple, obvious, and often forgotten premise: software continues to become more complex. Back in the mainframe days, manual code review was possible. That was a combination both simpler code being developed and slower change cycles. Advanced in hardware, software and user experience (UX) have massively increased both the volume and complexity of code. The web, smartphones, and other technology have both meant far more people using technology and causes a service oriented change to work to provide software updates faster.
https://www.forbes.com/sites/davidteich/2018/06/28/machine-learning-and-software-lifecycle-tools-each-must-help-the-other/#2cb1ad571189/
95% of global business decision-makers face challenges when it comes to achieving a more successful digital strategy, including budget constraints, lack of visibility to manage the digital experience and legacy infrastructure.
https://www.itweb.co.za/content/KBpdg7pPl4P7LEew/