Mobile e-commerce used to be considered a “cherry on top” for desktop online retail. As smart mobile devices became more widespread and accessible, people began incorporating them into the e-commerce journey—but primarily to search and browse products rather than conduct transactions. This was due in part to the challenges associated with using mobile browsers of the past when it came to complex, multi-step interactions like checking out.
https://www.mobileappdaily.com/mobile-readiness-key-to-ecommerce-websites/
Improve customer loyalty. Reduce customer churn. Maximize revenue. These are the top reasons why so many organisations have employed Enterprise Feedback Management Software(EFM). Interestingly enough, in a highly competitive market where your competitors are just a click away, we’re seeing that some organisations still haven’t embraced EFM. In fact, according to Destination CRM, only 42% of organisations are using one or more technologies to back their VoC programmes. So why haven’t they all jumped on the bandwagon? Could this perhaps be a matter of not knowing which software to employ? Then we’ve got your covered.
https://mopinion.com/enterprise-feedback-management-efm-software/
Google-owned video sharing platform YouTube is testing a new video recommendation format that displays blue bubbles on the screen with relevant keywords and related topic suggestions, facilitating easier browsing, media reported.
"The screenshots obtained show these blue bubbles just underneath the video player showing more specific video recommendations," The Verge reported on Tuesday.
The video-sharing platform is currently testing the feature with some users on its main desktop page as well as on the mobile app.
For sometime now users have been complaining that the videos recommended on the side on YouTube's interface often have little to do with the current video, making recommendations a point of contention for the platform.
https://www.albawaba.com/business/youtube-tests-new-feature-improve-user-experience-1239994/
Let’s get straight to the point. – The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.
Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment.
While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control – reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? – why are they leaving?
http://customerthink.com/the-value-of-ux-in-an-ecommerce-app-website-in-2019/
Domino's is facing backlash against its non-inclusive website. Sigma's Hilary Stephenson shares top tips on managing user experience for customers with ranging abilities so SMEs can lead the charge where larger organisations may fall short.
https://realbusiness.co.uk/dominos-ux-inclusive-design/
The ‘digital’ is the easy part to understand. ‘Experience’ is every interaction a customer has with your company. How do they experience your brand? And ‘Management’ is how you monitor and keep track of everything so you know what messages to send and how to interact with your customers.
https://www.forbes.com/sites/danielnewman/2019/01/22/the-ins-and-outs-of-digital-experience-management/
Retail CIOs are building an omnichannel network to reach their customers in multiple ways. The looming challenge remains the unparalleled speed of changing dynamics, driven primarily by a savvier and demanding new generation of shoppers. With this, CIOs in the retail industry today are facing a 'do or die' situation with building and introducing novel digital experiences for customers.
Although online sales for retailers are growing exponentially, there is still very strong interest in shopping at brick and mortar stores. However, the dynamics have grown to a complex juxtaposition — where apart from being able to securely shop online from their favorite retailer, the customer also wants to have the ability to walk into a store location and have an ultra-rich digital experience that establishes an intimate relationship.
https://www.retailcustomerexperience.com/blogs/personalization-reforms-the-retail-industry-maximizing-in-store-digital-experiences/
Today it's obvious that a company needs an effective website; in fact, it's hard to remember when websites were not accepted practice. A similar trend is in its early stages -- every company will need a branded digital assistant that communicates in human language. The company's digital assistant will be available through multiple channels such as mobile phones, and via the commercial personal assistants (e.g., Alexa "skills").
https://searchcio.techtarget.com/news/252455545/Delivering-first-class-digital-user-experience-a-big-CIO-goal-in-2019/
If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing ahold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
https://mopinion.com/5-kinds-of-ux-tools-for-tech-companies/
The challenge for banks and other financial services providers is how to strike the right balance between security and providing a great user experience.
https://www.forbes.com/sites/renehendrikse/2019/01/23/finding-the-right-mix-of-security-and-user-experience/
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