The ability to ask meaningful questions is a fundamental yet often overlooked skill in the UX Designer’s toolkit. I’ve begun to notice a clear correlation between the number of questions a designer asks throughout the process and the quality of the final design output.
It’s much more than creating, it’s about understanding your problem so well that the solution is obvious.
In order to understand the challenge at hand, UX Designers must ask great questions at every stage of the process. I’ve cataloged a robust list of questions (100 to be exact) that I’ve found to be useful for projects spanning industries, devices, and personas. While by no means comprehensive, it should provide a framework for design thinking through different stages of a project.
https://www.yankodesign.com/2018/10/24/questions-ux-designers-should-ask-while-designing/
Whatever you want to accomplish, whether on the internet or with your business, there’s most likely a software to help you do it with ease. To put this flood of software in perspective, think about the marketing world for a moment.
In 2011, there were just about 150 marketing software. In 2016, the number had grown to 4,891, and a year later, it stood at 5,381.
The Saas (software as a service) industry is a multi-billion dollar industry. If you’re thinking of developing a software, chances are, there are other software on the market that can already do what your software plans to do, maybe even better. So to stand out, provide memorable customer experience, apart from creating a great software of course.
https://customerthink.com/reasons-why-customer-experience-sucks-with-your-software/
"The following case study is part of my submission for Buffer’s design challenge.
Buffer is a content scheduling platform. Its iOS and Android apps help agencies, brands, and publishers schedule, manage, and track the performance of all their social profiles in one place."
https://www.techinasia.com/talk/redesign-buffer-ux-case-study/
User journey and customer journey are the buzzwords in the IT industry, given the need for redesigning applications for a better user/customer experience. When it comes to selecting or prioritizing software applications for redesigning, from amongst multiple applications that provide similar critical business functionalities, user experience is often the deciding parameter. Most organizations are trying to redesign user experience and end-customer experience of their existing IT applications. In the last two decades, many financial institutions have also revamped and reinvented their existing software applications to meet enhanced business processes, but sadly, little attention is given to improve customer or user experience. The software industry was weighed in more on delivering functional competence than on executing design principles.
https://www.finextra.com/blogposting/16822/redesigning-user-and-customer-interfaces-for-seamless-digital-experience-and-journey/
In other words, you’ve got all the essential structured data you need to tend to your customers’ needs and make the appropriate adjustments to your online sales funnel…right? Well, unfortunately that’s not always the case.
https://mopinion.com/reduce-churn-using-text-analytics/
Get your visitors registered in style with your very own, customisable and eye-catching registration form(s). Added bonus? Responses are available live in your dashboard!
https://marketplace.mopinion.com/survey-templates/generic-registration-form/
We are living in an era where everything is changing rapidly. Our current tools will be outnumbered by many other excellent ones in the next few decades. We do not have precise sensors or clever voice assistants yet, but they certainly will be in our lives in the future. We are sensing many things are changing, but we don’t know the manners yet. Some people will invent new disruptive ways of communication and interaction. New interfaces will be born out of these new interactions.
Some people among us define the future by crossing the lines. They can see from totally different angles and match the right interfaces with the right controls. Some options are already at the table: voice, sensors, or maybe mind. We don’t know the exact solutions yet, but designers should be prepared for the future to think about how to design interfaces for tomorrow’s human-computer interaction.
https://blog.prototypr.io/reinventing-the-ux-d73a3dc1e814/
Recently, a lot of trending customer journey analysis around user experience, marketing and technology, is attempting to take humans and their cost out of consideration, replacing them with technology and automation. But what are we pursuing with such an effort?
Apart from optimisation and efficiency, are we pursuing the anticipation of emotions or feelings in a given circumstance and expecting technology and automation to take care of it? Interestingly, most successful brand stories are about human beings who have gone out of their way to help customers.
One reason for that is “help” between brands and customers is based on empathy rather than just solutions. So, it is paradoxical to find a lot of content surrounding AI focused on making contact “more human” and more “naturally conversational”. With that said, are we expecting AI to drive customer-brand relationships rather than solutions?
https://www.marketing-interactive.com/relationships-or-solutions-how-collaboration-can-succeed-in-an-ai-world/
If you’ve been paying attention to the application of artificial intelligence in retail, you may feel like the buzz around the topic has gone from zero to “arrived” in less than a year. In retail time, even at the speed of the modern consumer, that is incredibly fast.
Some of the hype has come from activity around specific use-cases for the application of AI in retail. While companies like Baidu profess over 100 AI capabilities, in retail it appears that use-cases are centering on four main areas:
https://www.forbes.com/sites/nikkibaird/2018/08/13/retail-has-three-big-ai-dilemmas/
Finding ways to create and maintain a relationship with your customers is the number one priority to many companies. Some companies are good at this while some are not. Technology really helped in this area but in most cases, it’s not the only answer.
Take apps, for example. They can be quite a double-edged sword. Starbucks, for instance, has a Breakfast on Us promotion where you get stickers each time you buy something from them and once you fill it out you get something for free. This works well for people who go to the store. But Starbucks also promotes their app – like crazy. And this is a problem because people who want to buy through the app often forget about the card and get no additional value. When they realize this, they get mad. And, their experience is ruined.
https://www.paymentsjournal.com/retail-mobile-apps-they-can-affect-the-entire-user-experience/
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