Usability is about one thing and that is the quality of interaction between people and products. It’s really that simple. However, the process involved to ensure this quality is less straightforward. Also, to clarify, usability is human factors. They are one and the same.
The task of increasing the quality of interactions between people and products can be driven by regulation. For example, making a product safe to use. However, the commercial drivers of making the product more efficient and satisfying to use are just as significant.
It’s important to know that usability isn’t something that is only applied to medical products, nor is it something that is only applied to complex devices. Something as simple as a tin opener has progressed dramatically since the mid-1900s with regard to usability, as has the folding of a baby stroller and the user experience of many software applications. It’s all around us.
https://www.medicalplasticsnews.com/news/opinion/whats-the-use/
"I still think the user experience is crucial -- and it's about providing something that's right for the individual," says Cohen. "Technology departments must make sure they are providing the most optimal computing environment for their colleagues based on the state they're in -- whether that's fully connected, occasionally connected or entirely remote."
https://www.zdnet.com/article/laptops-hybrids-smartphones-and-tablets-deciding-the-right-mix-for-productivity/
Digital network service brands such as Airbnb and Uber have not only shaken up traditional industries but have had a huge impact on consumer behaviour, what people are open to, and what they expect when it comes to brand engagement — an impact with ripples felt far beyond the travel and leisure markets.
In recent years, we’ve seen a myriad of direct-to-consumer offers disrupting traditional brand and business models. Dollar Shave Club is perhaps the most salient example. According to Fortune, within just five years of Dollar Shave Club’s launch, P&G’s North American market share in razors fell from 71 percent to 59 percent — setting the ball in motion for Unilever’s acquisition of the direct-to-consumer brand for a cool $1 billion.
However, many of these direct-to-consumer offers are missing a trick by behaving primarily as e-commerce or subscription services and not maximizing the opportunities afforded by their direct customer relationship — so much so that we question whether they are in fact sustainable and fit for long term growth.
https://packagingeurope.com/how-to-create-deeper-connections-by-going-direct-to-user/
Many businesses put a lot of effort into creating effective website designs.
They try to build sites filled with intuitive navigation, strong branding and clear customer journeys. But while investing in a functional and beautiful website is necessary, some digital destinations forget one small web page whose appearance can have an impact on their conversion rates: the 404 error page.
https://www.cmswire.com/digital-experience/effective-404-pages-how-to-find-new-customers-in-a-page-not-found/
For brands to thrive in the digital age, merely doling out exemplary products and services is certainly not enough. It's the era of the user (customer) and giving a superior user experience (UX) has become an imperative formula that dictates brand success.
User experience (UX) is the field of design that organises and aligns all the interfaces of a company, such that a customer eases his way through the digital platform. Sharan Grandigae, founder and CEO of Redd, a UX design company, says UX is the best indicator of the clarity of vision of a company's promoters, the efficiency of operations and profitability of the company. "A company whose primary business interface with its customers is digital, cannot ignore getting this right, as UX can increase conversion and referrals and reduce operational costs."
http://www.dnaindia.com/business/report-superior-ux-2646953/
This article is intended to give you a brief explanation of user experience, and explain its significance in smart cities.
https://www.iotforall.com/ux-design-iot-smart-cities/
The web is now the “modern shopping experience”, but it may also be the only way people can find your business. By not making it accessible, not only are you ignoring £249 billion worth of potential business, but you’re also essentially hanging a sign up to anyone with disabilities saying “you can’t come in”.
https://www.coastdigital.co.uk/2018/08/02/web-accessibility-seo-breaking-down-the-barriers/
Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).
https://mopinion.com/5-ux-strategies-to-reduce-shopping-cart-abandonment/
When it comes to modern online business, most consumers will be familiar with the term user experience, which encompasses the collective aspects of the end-user’s interaction with a business and its products. Companies who invest in UX often see a lower cost of customer acquisition, increased customer retention, and expansion into new demographics and markets.
However, consumers might not know about components of the user experience called dark patterns — even though they’ve undoubtedly encountered them while browsing on their favorite websites. UX designer and consultant Harry Brignull officially coined the term “dark patterns” in 2010, so the concept has been around for a while.
https://www.besttechie.com/dark-side-ux-dark-patterns/
UX – user experience – is the main assistant (or enemy) in token sales, where participants need to be facilitated and carefully ‘guided’ towards contributing. If they stumble at any step or feel that they do not have sufficient information, they are likely to either reduce their participation or stop altogether.
Here are five UX features that help you create the most seamless experience for your contributors.
https://www.financemagnates.com/thought-leadership/5-ux-features-to-facilitate-token-sale-participation/
