User experience tests are often troubled by too many constraints: budget, staff, vagueness of the results… This year I wanted to use my knowledge in hypnosis to make them easier, more precise and less biased. This study has led to interesting results, particularly for those who wish to pursue emotional design.
https://uxplanet.org/is-it-possible-to-make-user-experience-testing-more-efficient-by-using-hypnosis-bf2c534649a/
As we move into 2018, it is safe to assume that there is no single serious mobile app company out there that does not understand the value and the importance of the UX designer.
With user experience being center stage for every contemporary mobile app, UX designers are faced with a daunting task of leading from the front rather than from the back. The everlasting need of being fresh, creative, to think outside the box and bend or break the rules where possible means that they will either need to create new trends or follow current ones – always.
https://usabilitygeek.com/new-year-resolutions-ux-designer-2018/
How budget airlines could be more attractive than their ticket prices.
So i’m on another flight. Not a particularly long one — Stansted to Stuttgart. Pretty simple. One hour twenty. Plenty of insights into in-flight experiences though. Eurowings is rich with points of experience (good & bad) and I’ve been getting more curious about it each flight. Eurowings, otherwise known as Germanwings is a budget airline, the airline of choice for a student like me living abroad. The flights are usually well managed, friendly and really surprising in the way you are treated. It’s sometimes a little weird though…
https://uxplanet.org/simple-in-flight-user-experience-suggestions-43e672f6b6f4/
Téo Taxi, based in Montreal, Canada, is one of North America’s first all-electric taxi companies. Starting out with 50 vehicles in 2014, the company has grown rapidly, and currently runs a fleet of over 130 vehicles driven by 400 salaried drivers — a first in an industry that traditionally relies on self-employed workers. From the start, Téo Taxi was in a class of its own. Not only did our snazzy green-and-white cars look different, we also offered Montrealers a completely new taxi experience: a quiet ride, impeccable customer service, and a simple and secure ordering and payment process via our mobile app.
https://uxplanet.org/t%C3%A9o-taxi-from-a-ux-perspective-looking-under-the-hood-of-an-app-based-electric-taxi-service-7cded4410ed0/
The first article of this series looked at how a consistent and repeatable intake process can be used to improve team alignment and reduce friction when launching a design or redesign project. In this installment, we’ll move from a a validated assumptions worksheet to the creation of actionable user personas, while introducing the user matrix model I developed at Dell EMC. Before we get down into the weeds though, we’ll pause to talk about the acquisition and requisition of UX research.
https://uxplanet.org/ux-is-process-actionable-user-insight-9c17107887bd/
Content is king. We live in the age of information overload and there’s literally consumable information seconds away from us each and every second of each and every day. Before Medium, I never really considered the implications of this information overload. Not once did I stop to consider the importance of how people communicate their messages but only focused on how I could make people listen to me. Not surprisingly my messages were being lost in the crowd.
https://uxplanet.org/making-words-matter-78fe0c9a582f/
User stories are the foundation to get final designs right. If planned correctly, they can make significant difference in entire design process and output.
https://uxplanet.org/aligning-design-to-user-stories-614b4845fc8d/
In any given month, I’ll see dozens of questions asking how, as a growing designer, to best move from UX theory into UX practice. This is an especially daunting milestone when you haven’t done it yet, one faced by every single student of UX. It isn’t just an academic question though. There is also an enormous group of UX Designers who are still new to the field. Have you been working at a company as the only designer, without a real mentor, and getting mixed results? This article series is a love letter to your career.
https://uxplanet.org/ux-is-process-how-to-intake-a-new-project-c15dd3bc3169/
The calculator isn’t the most beautiful thing in the world but when you press your fingers into its buttons, it can do some wondrous things. Or take Crocs — the butt of many jokes — but the first choice of shoes for people working in the medical profession. That’s the thing when it comes to the user experience vs. usability debate: products don’t have to be beautiful to offer a great user experience.
https://uxplanet.org/when-good-design-goes-bad-examples-of-ugly-ui-with-great-ux-48d72c7d1601/
The internet has clearly done wonders for retailers and businesses that sell physical products. Ecommerce is exploding and the evolution of various platforms makes it possible for even the smallest of companies to create their own global supply chains with very little upfront investment or cost. But don’t forget about service-based businesses – such as beauty salons, yoga studios, gyms, chiropractors, and massage centers. These types of businesses have benefited tremendously as well.
https://theamericangenius.com/tech-news/offer-customers-frictionless-online-experience/
