It is easy to confuse User Interface (UI) with User Experience (UX). In this article, we explain what user interface is and how it is different from user experience. We also cover the basic design principles to craft high-quality user experiences and user interfaces for your marketing platforms.
Before diving into the essential elements of engaging user experience and delightful user interface, we need to be able to differentiate the two. Let’s begin by asking—
https://www.martechadvisor.com/articles/ux-and-cro/what-is-user-experience-and-user-interface/
As UI designers, we are confronted with design problems every day. Knowing how best to tackle these issues means investigating, analysing, testing and prototyping solutions until we get the answer that fits our user’s needs.
UI design is less about making something look attractive (although it helps) and more knowing how to create a valid path from idea to execution, backed with statistics and evidence, for the benefit of our users. Otherwise, you are shooting in the dark and crossing your fingers you hit the bullseye. Thankfully, instead of relying on blind faith, there exist usability heuristics to steadily guide UI designers and keep us on the right track.
https://usabilitygeek.com/usability-heuristics-ui-designers-know/
Anyone who’s familiar with best practices in design fields knows how important it is to commit time and resources to UX development. How people feel when they use your UI has a significant effect on the actions they take and the opinions they form, which of course affects conversions, profits, and overall business success.
http://theuxblog.com/blog/ux-rules-for-tech-startups/
Here are 5 lessons for improving UX that brands and marketers can borrow from the UI of popular social networking sites such as Facebook, LinkedIn and Twitter.
https://www.martechadvisor.com/articles/content-marketing/5-ux-lessons-from-the-ui-of-facebook-twitter-and-linkedin/
When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds — and you can guarantee that level of expectation translates to apps, too.
https://www.cmswire.com/customer-experience/5-user-interface-mistakes-that-drive-customers-away/
When technology advances quickly, design often gets ignored in the process. A well designed user interface or user experience are frequently treated as afterthoughts. But in truth, technology is nothing, or very little, without design. People need to understand and want to use technology for it to be widely adopted and for that a well-designed user interface is paramount. Conversational software has been rapidly becoming more popular, funded by big corporations wanting to invest in artificial intelligence and powered by new techniques in machine learning. However a common set of guidelines for designing conversational user interfaces was still non-existent.
https://medium.com/rasa-blog/13-rules-for-conversational-user-interface-design-edb1d56f23d5/
