If I had to explain it in 30 seconds or less, here would be my elevator pitch.
At the most basic level, the user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device.
User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services.
https://www.usertesting.com/blog/2016/04/27/ui-vs-ux/
As UI designers, we are confronted with design problems every day. Knowing how best to tackle these issues means investigating, analysing, testing and prototyping solutions until we get the answer that fits our user’s needs.
UI design is less about making something look attractive (although it helps) and more knowing how to create a valid path from idea to execution, backed with statistics and evidence, for the benefit of our users. Otherwise, you are shooting in the dark and crossing your fingers you hit the bullseye. Thankfully, instead of relying on blind faith, there exist usability heuristics to steadily guide UI designers and keep us on the right track.
https://usabilitygeek.com/usability-heuristics-ui-designers-know/
Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
When a small-to-mid-sized business first implements a new technology, it’s often only one person inside the company who owns the entire product. In the early ’90s when the web was in its infancy, my role included everything from copywriting to graphic design, coding, and basically everything that was needed to create a website. There wasn’t nearly the same focus or variety of roles working on the web as exists today, so I was the only one who knew how to do it.
https://venturebeat.com/2018/03/21/conversational-commerce-is-no-longer-a-one-person-show/
UX has been a buzzword that bounces around the design world, endorsed and adopted by designers anddevelopers. In many cases, highly respected developers who claim to be talking about ”UX” in a product demonstration are in fact showing a large number of UI features. I doubt much that the vague definition may account for this kind of misunderstanding. We’ve heard of UI (User interface) and UX (User Experience). When you build an App or a website with Mockplus, we will talk to you about both. If UX is not UI, What is the exact difference?
https://codeburst.io/ux-is-not-ui-what-is-the-difference-between-ux-and-ui-design-4c330c5002e3?gi=16b2382e4b70/
We are living in an era where everything is changing rapidly. Our current tools will be outnumbered by many other excellent ones in the next few decades. We do not have precise sensors or clever voice assistants yet, but they certainly will be in our lives in the future. We are sensing many things are changing, but we don’t know the manners yet. Some people will invent new disruptive ways of communication and interaction. New interfaces will be born out of these new interactions.
Some people among us define the future by crossing the lines. They can see from totally different angles and match the right interfaces with the right controls. Some options are already at the table: voice, sensors, or maybe mind. We don’t know the exact solutions yet, but designers should be prepared for the future to think about how to design interfaces for tomorrow’s human-computer interaction.
https://blog.prototypr.io/reinventing-the-ux-d73a3dc1e814/
One of the most important digital marketing tools for any company is a clean, well-designed website. This is especially true for e-commerce businesses: Your website is where business happens, so it's imperative to offer an excellent user experience.
With a few simple user interface tweaks, you can turn your brand's site into a well-oiled online store with maximum conversions. We asked a panel of Forbes Communications Council members for their best UI recommendations for e-commerce businesses. Here's what they had to say.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/25/maximize-e-commerce-conversions-with-these-13-user-interface-improvements/
Increased ownership of personal mobile devices and unfettered Internet access has given rise to a new breed of consumers - arguably some of the most informed yet impatient in history.
Businesses seeking to meaningfully engage audiences and elevate themselves from the constant chatter of 24/7 news feeds and notification cycles have increasingly found themselves engaging and exploring the applications of User Experience (UX) design to enhance business growth. UX refers to a person's experience with a digital product or service.
Some hard-won bits of wisdom private investment platform Fundnel has learnt from experience include....
https://www.tnp.sg/news/views/great-digital-user-experience-key-winning-and-keeping-customers/
The possibilities that are coming to light with every new technology are beyond what we could have ever thought of. The technology of Voice User Interface is the current trend that is taking the market by a storm. It is not only indulging us in using smart devices more but is becoming a part of our daily lives entirely.
There are a lot of things inculcated in the concept of VUI. In this blog, we have covered every aspect of Voice User Interface, its opportunities and the challenges that come with it!
https://customerthink.com/an-insight-into-the-world-of-voice-user-interface-design/
When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds — and you can guarantee that level of expectation translates to apps, too.
https://www.cmswire.com/customer-experience/5-user-interface-mistakes-that-drive-customers-away/
