Let’s get straight to the point. – The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.
Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment.
While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control – reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? – why are they leaving?
http://customerthink.com/the-value-of-ux-in-an-ecommerce-app-website-in-2019/
B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries.
B2B sales are slowly and quietly catching up to B2C sales, as the industry continues to grow.
This market caters to the large number of businesses around the world who are seeking and selling anything and everything from software and hardware to medical equipment, electrical components, specialised equipment, and other niche products.
https://memeburn.com/2019/02/biggest-b2b-ecommerce-mistakes/
As Amazon continues to dominate the e-commerce space, smaller online retail businesses must do more to compete. Web design is one effective way e-commerce businesses can stand out to consumers while making a worthwhile investment in their marketing strategy. A recent consumer survey from Clutch shows that people value three main user experience (UX) features when they browse online:
- Effective navigation
- Updated website design
- Authoritative content
Updating a website to include or enhance these three features will benefit businesses beyond simply improving the user experience. Investing in navigation, design, and content also has important branding and SEO benefits.
https://www.business2community.com/web-design/3-website-features-your-e-commerce-site-needs-to-stand-out-02169445/
"I want to focus on revenue again with you this week because, not only is it great for your bottom line, but it’s a lot of fun!
One current e-commerce client of ours had some great mobile traffic but a really poor conversion rate. Despite getting great numbers, they just weren’t seeing the revenue they should have been. We did a simple UX fix and that caused organic mobile revenue to rise 600%!"
https://www.smartcompany.com.au/technology/seo/ux-fix-increase-revenue/
You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop-2/
Does your ecommerce website run on the Magento platform? Then we’ve got good news for you. Mopinion has just launched a user feedback extension for Magento that enables Magento-based websites to run Mopinion feedback software on their site.
https://mopinion.com/mopinion-launches-user-feedback-extension-for-magento/
Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time.
Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive environment of ecommerce where revenue is expected to reach $4 trillion USD by 2020, delivering exceptional UX needs to be a priority.
Therefore, a business or brand has a goal of optimizing the user experience to boost sales. As Steve Krug, a UX expert said, “If someone thinks or doubts, the website usability is inefficient.”
https://www.business2community.com/ecommerce/6-ecommerce-ux-best-practices-02231859/
The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and turn to it every day.
The number of websites is growing exponentially, as well as the variety of products and services on offer. The competitions become fierce. The designers and developers are searching for new sophisticated ways to provide high-quality services and drive traffic.
The success of the e-Commerce activity largely depends on the design of the page or platform it is performed on. E-Commerce web-design companies face the upcoming challenges and find new ways to express their creativity and turn new ideas into life. We compiled our list of design tips which will skyrocket your website traffic and seduce even more customers to buy.
https://www.business2community.com/web-design/challenge-2019-how-to-create-the-user-experience-design-for-an-e-commerce-website-02241522/
