95% of global business decision-makers face challenges when it comes to achieving a more successful digital strategy, including budget constraints, lack of visibility to manage the digital experience and legacy infrastructure.
https://www.itweb.co.za/content/KBpdg7pPl4P7LEew/
For most people, a call to customer service is about as exciting as a trip to the dentist. No one enjoys being put on hold, waiting to repeat the same information to a second or third agent, getting dropped and starting again, all just to access your own information or account. It’s an experience that can feel alienating and frustrating – not the way most companies want their customers to feel.
http://customerthink.com/seize-the-opportunity-to-differentiate-with-ai-powered-digital-experiences/
Within the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible.
In the UX world, this holds true often enough. Designers dedicate so much of the SDLC to streamlining user flows or simplifying processes, usually with the intent of making things easier, friendlier, and faster.
So while most designers know there are exceptions to the ‘faster = better UX’ rule (the benefits of injecting friction to an experience are well-documented), fewer grasp the role that speed, and more fundamentally, time, plays in an experience.
In fact, timing is so crucial to UX design that the usability gurus at NNG have crafted an entire ‘powers of ten’-based system for it.
So how can you ensure an experience you are crafting has user-friendly timing? How do you know if a digital product is responding too slow (or, more intriguingly, too fast?) And how can you design experiences while keeping timing in mind?
Find out more.
https://usabilitygeek.com/start-designing-with-perfect-timing/
Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
Mobile phones have come a long way since their inception. Back in the late 90s, when most of us bought our first mobile handsets, smartphones that could be operated without keys, unlocked with our faces, and operated with a virtual voice assistant were inconceivable. With technology developing faster than ever, our devices too are getting thinner, faster and smarter. Going by the precedent set by some of the flagship devices launched in recent times, it wouldn’t be wrong to assume that something of futurism is going change the face of smartphones as we know them today. Here’s our speculation about some key features that’ll be a part of future of smartphones, sooner than later...
https://androidmarvel.com/future-smartphones-key-features-thatll-change-smartphones-forever/
According to the most recent projections, the digital giants Facebook and Google are expected to have scooped up half of global digital advertisement revenues in 2017.
What these giants are dealing in, is the exposure and collection of information.
They filter and expose information to the user while they browse sites for friends, articles, political content, or more tangible consumer products covering everything from hygiene products to lawnmowers.
http://sciencenordic.com/price-digital-citizenship-and-forfeit-autonomy/
Having excellent customer service is a crucial part of trying to build and nurture lasting relationships with customers. Many companies focus on providing efficient communication channels in this regard while overlooking one critical aspect: psychology.
There are times when customers have experiences that are either beyond your control or leave with no other choice but to apologize and try to make amends. A sound understanding of psychological triggers can go a long way in enabling you to iron out those tricky situations and make good customer experiences even better.
Below is a discussion of 10 psychological triggers, the science behind them, and how you can leverage them to provide the best experiences for your customers through a live chat.
https://usabilitygeek.com/psychology-behind-successful-live-chat/
When 2017 is almost over it’s time to look ahead and predict how the digital experience will evolve over the next 12 months.
In this article, I’ll overview the most significant changes in the digital world which we saw during 2017 and the trends we should be aware of to stay ahead of the curve in design and development in 2018.
https://uxplanet.org/the-state-of-ux-for-2018-4b2ea908c837/
The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.
One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.
Learn about them here:
https://usabilitygeek.com/most-common-ux-mistakes/
Podcasts have become really popular in recent years, especially among people who are always on the go. They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, or in the middle of a workout! You only need your phone and headphones. And interestingly enough, as podcasts continue to grow in popularity, so does their topic diversity.
http://mopinion.com/podcasts-every-digital-marketer-should-listen-to/
