Tags: customer-loyalty*

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  1. Every business wants to create and maintain a loyal customer base. According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and continuously to ensure your customers are satisfied with your brand. Tackling this challenge is done best by going directly to your customers for input. So get started and try one of our free loyalty survey templates from the Survey Marketplace!
    https://mopinion.com/free-templates-for-loyalty-surveys/
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  2. 'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.

    App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'
    https://www.developer-tech.com/news/2018/oct/04/opinion-user-experience-customer-loyalty/
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  3. The digital ecosystem has evolved to such a level, where our everyday customer journeys are just that - everyday. We expect our online shopping experience to be seamless. If it is anything less, then it becomes a bad user experience, frustrating and annoying to the consumer.

    Users are moving away from tolerance and more and more towards proneness. This shift is seen in the unsurprising stat that since January 2013, ad-blocking software has grown by 400% with currently 200 million users worldwide. More often than not, someone downloads AdBlocker not because of ads, but because of a bad ad experience.

    This means that now more than ever, the customer is always right. They hold so much power over brands today, who are often scrambling to show an ad to as many people as possible whilst keeping returning customers loyal.
    https://performancein.com/news/2018/08/13/user-experience-serving-better-ads-users-and-your-website/
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  4. Consumers’ lives are getting faster and more connected. In this piece, Melanie Jensen, e-commerce manager, Aptos, tells RetailTechNews that to make sure retailers are reaching shoppers at every touchpoint, they need to ensure that they are optimised for life on the go. Nearly a third of online shopping across all retail sectors now occurs on a mobile device, which makes it clear that this is a platform that cannot be ignored.

    Mobile apps evolved to make our lives faster, easier, and more convenient. It’s time that retailer’s apps followed these rules. All too often, retailers try to offer fun or ‘cool’ experiences, such as making digital outfits or virtually trying on cosmetics. However, if these extras are difficult to use or time-consuming, customers will quickly lose interest – and retailers could lose a sale.

    To make sure that your mobile offering is up to scratch, here are five key things to consider when building your app:
    https://www.retailtechnews.com/2018/07/23/what-to-consider-when-building-your-mobile-app/
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  5. Safe, reliable, affordable. This multifaceted obligation for utilities to serve is the bedrock of the regulatory compact that still prevails today -- and it is evolving in states like New York, Minnesota, California and Hawaii.
    https://www.greentechmedia.com/articles/read/a-no-regrets-approach-to-the-distributed-energy-paradox#gs.CSZ3umA/
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  6. “Trust” is a word you often hear in business models and marketing strategies today. The new generation of consumers places great importance on how honest, transparent, and authentic a brand is.

    According to one SDL study, millennials are seven times more likely to give personal information to a brand they trust as opposed to any other brand. Around the world, consumers want every aspect of a brand to exhibit trustworthiness, from the About Us page to a secure checkout process.

    Here are six user experience (UX) design tips that can help a brand achieve this golden standard, and secure customer loyalty for the long haul.
    https://usabilitygeek.com/create-trust-using-ux-design/
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  7. When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships.

    However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with companies.

    This has estranged to us the feeling of intimacy, and we don’t really need to line up in banks anymore if we want to pay bills, or go to physical stores to buy something, when we can do the same things online.
    https://designmodo.com/improve-customer-loyalty-ux/
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